Creating a strong display of its growing relevance to the professional printing industry in the Middle East, Canon is a key individual at Sign and Graphic Imaging Middle East (SGI ME). The value proposal that Canon offers to this market is the ability for companies to keep pace in a rapidly-growing market driven by evolving customer demands.

At the printing and signs exhibition in Dubai, Canon unveils three new printers which are created to supply premium quality interior and outdoor graphics. This launch opens additional abilities for Canon's customers to fulfill the growing demands for personalisation, decor and commercial applications by expanding their capacity to print on a larger range of materials.

Shadi Bakhour, Director - B2B, Canon Middle East, said: "With considerable advancements in technology and digital printing, print service providers (PSPs) and brand names can today workout creativity with customisation, personalisation and augmented truth. At SGI ME, we are demonstrating the potential of this expanding industry and tapping into new application based opportunities using intelligent digital assimilation. Therefore, allowing our customers to innovate and expand their business by releasing the power of print."

Developed to assist the industry browse the altering globes of imaging and details innovation, the imagePROGRAF PRO series by Canon achieves industry leading print top quality and remarkable productivity with faster printing and high-precision ink ejection without discrepancies to ultimately provide magnificent display graphics and CAD & GIS job. With the increasing demand for innovative printing options and the poised growth for alternate and tailored interior design, Canon helps companies in the region release the power of print.

"We understand that our customers and companions in the print industry are often challenged to provide complete remedies to their clients. At Canon, we want to build our relevance in every stage of this trip, and our key focus in establishing such, will certainly be with a plentiful variety of business applications for publishing technology along with incorporating digital modern technologies such as augmented reality into the signage ball. In order to enhance and guarantee that customers are able to effectively provide their messages to their targeted audiences.", added Bakhour.

Preferring to release their three new models: the Colorado 1640 roll-to- roll UVgel outdoor item which will certainly be offered for the first time Middle East, a new 12-colour imagePROGRAF 6000 12, 60-inch inkjet graphics printer and a new 5-color pigment imagePROGRAF TX Collection for both the Video and CAD/GIS Markets using a real presentation of just what they can generating instead of a typical product display screen. These advanced printing options' capacities from supplying top-level precision, to outstanding photo qualities, along with the capacity to effectively deal with media and amazing productivity were brought to life with the illustrative "Elemental" campaign by the company.

Ayman Ali, Senior Marketing Manager - B2B, Canon Middle East, said: "The marketplace is currently crazy about experiential presentations of the application of modern technology rather than a product- led one. Showcasing the breadth of possibilities that can be outputted by means of our series of remedies, Canon takes pride in allowing, equipping and helping companies visualize and fulfill their customers' demands even better."

Canon will be present on stand number 6E 90 at the Indicator and Graphic Imaging Middle East from 14 th to 16 th January 2018 at the Dubai World Trade Centre Exhibition Centre.