Frost & Sullivans latest analysis, The KSA and the UAEs Health & Wellness Food & Beverage Industry Outlook, 2020, highlights altering client habits and regulatory agencies in the Gulf Cooperation Council (GCC), emphasizing a healthy lifestyle. By the end of 2020, the fitness & well-being F&B market in this region is estimated to attain $14.56 billion at a compound annual growth rate (CAGR) of 10.9%. The United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA), combined, account for almost 85% of the GCC health & well being market. Further, the GCC health drinks segment is developing at a comparatively rapid rate than the international fitness & health F&B market at 6.2%. The snacks and savories section is anticipated to show off the very best health and well being CAGR at 7.2%, intently observed by the readymade and processed goods segments.

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While international giants such as Nestle Middle East, Doux, Global Foods, and Hunter Foods have adopted a wait-and-watch strategy to see the potential of the market, regional players, which includes in the food services sector, have simple techniques mapped out to react to the developing needs of the client base, which is more related and health-conscious.

Proactive efforts by the GCC governments have formulated guidelines to improve awareness about more healthy food that gives medical advantages due to the fact of the current upsurge in incidences of lifestyle problems in the region, such as cardiovascular, bone and joint disorders, and diabesity (the aggregate of diabetes and obesity), stated Satvik Jaitly, Chemicals, Materials and Nutrition Consultant at Frost & Sullivan. We anticipate the upcoming 5 years to be critical, with the H&W F&B market turning into more mainstream thanks to rising client awareness influenced by social media and connected consumers.

To take benefit of this market, providers and new entrants should:

Capitalize on the calorie-conscious and organic developments to reformulate the present day product matrix to put together for consumers move away from processed foods and snacks.
Focus on the reduction of salt and fats via use of R&D-based solutions in classes such as snacks, cereals, and confectionaries.
Establish exclusive products and advertising techniques targeted on the developing sub-segment of H&W F&B.
Introduce the notion of baked items as a more healthy choice to fried products for foods that fall into the snacks category.
Understand client behavior and trigger points via a deep dive into modern customer preferences.

The KSA and the UAEs Health & Wellness Food & Beverage Industry Outlook, 2020 is the brand new addition to Frost & Sullivans Chemicals, Materials and Nutrition research and analyses available via the Frost & Sullivan Leadership Council, which helps companies identify a non-stop flow of boom possibilities to be successful in an unpredictable future.