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Ford Develops Comfortable, Stylish Front Seats In All-New Ford Explorer

Ford Develops Comfortable, Stylish Front Seats In All-New Ford Explorer

Whether stuck in rush-hour traffic or travelling for hours on the open road on a summer road trip, the commute can be a real pain. Literally. Thankfully, one doctor has a prescription.

Supervisor Mike Kolich – Ford’s “Dr Comfort” – and the Ford international seating and comfort team are leaders when it gets to dreaming of new ideas to make you comfortable. 

A sleek and stylish modern front seat presenting in the brand-new 2020 Ford Explorer keeps the stringent Ford standard for shape and softness and does so with a less cumbersome design that frees up space for second-row passengers.

“Road trips can be widely defined by how happy people are – and when you get down to it, how comfortable our seats allow them to be,” said Kolich, whose PhD in industrial and manufacturing systems engineering with an emphasis on seat comfort has secured him the moniker among Ford seating experts.

“As engineers, we’re excited with this new seat, though it’s what our customers say and think that matters.”  

That expectation, defined as the Ford comfort DNA, is measured largely by two factors – shape and softness. 

Kolich and team have maintained the comfort standard in the new front-row seat debuting on the all-new Explorer while eliminating some of the bulk by diminishing the thickness of the seatback and shoulder area.

The first-for-Ford design is the seating team’s latest innovation. 

For the all-new Explorer, the team began with its award-winning seat design that renders the nexus of all Ford seats regardless of vehicle type or size.

“What people see in a Mustang differs from what they see in an Explorer, but it’s all built on the same structure,” said Kolich. 

“That design is magic, in that it allows us to maintain compatibility. These seats should feel similar to the seats in any other new Ford vehicle.”

What customers expect, and what Ford releases, is a V-shaped design that provides torso support for a wider range of body types and sizes. 

New front-row back panels allow for a more sculpted appearance and improved second-row knee room.