hit tracker
  • Dubai News
  • Dubai News
  • Dubai News
  • Dubai News
  • Dubai News
Food Trends Leading MAGGI Forward as Iconic Brand Delivers on its “Kitchen Cupboard” Commitment
100% of brand’s products to be made solely with ingredients that people know and love by end of 2020

A regional MAGGI “Cook the Difference” workshop held in Al Gouna, Egypt, emphasized the health advantages and goodness of home cooking as the iconic brand outlined 15 Trends Inspiring Tomorrow’s Food being published on its website.

The changes are taking place as MAGGI declares this year, it will complete the journey it launched again in 2014 to have its products entirely consist of familiar and natural ingredients found in a normal Kitchen Cupboard, besides synthetic colors, flavors, or added preservatives.

The trends are stimulated by public demand for more Authenticity which is bringing back elements such as grains identified for their excessive protein and fiber attributes, among others; emphasis on Nutrition for Health is driving recipes to encompass more nutritious alternatives, such as sunflower or olive oil; and a wish for Flavor Experiences is infusing products with extra spice varieties from cuisines across the world.

“As MAGGI, we prefer each person to cook the difference: to cook enjoyably, effortlessly and healthily, as we assist them recognise their full potential in each meal in order to make a difference in their family’s lives,” stated Jessy Abdulnour, Nestlé Business Executive Officer, Middle East & North Africa. “The completion of MAGGI’s Kitchen Cupboard experience in specific in actuality means that people cooking with our products can now get the taste they love while being completely cosy with the ingredients they’re consuming."

“We prefer to make contributions to the consumption of extra vegetables, grains and pulses, and make sure consumers can cook with familiar and natural ingredients that people know and love, besides any addition of synthetic colors, flavors or preservatives.” stated Sarah Kanaan, Nestlé Head of Nutrition, Health and Wellness, Middle East & North Africa.

MAGGI’s latest improvements aimed at inspiring and facilitating healthy home cooking with balanced and healthy ingredients consist of bouillons, pastes, sauces, mixes and other products.

Since the launch of the Kitchen Cupboard journey, nearly 20 products have adhered to its criteria, which includes MAGGI Mixes, Sauces, Pastes, Soups, Kids’ Soups, and the famend Chicken Stock.

MAGGI’s Kitchen Cupboard initiative is part of Nestlé efforts towards attaining a range of nutrition commitments published by the organisation in the region: to “Simplify our ingredients list,” “Help minimize the hazard of under-nutrition via micronutrient fortification,” further “Reduce salt, sugar, and saturated fats in our products,” and “Increase vegetables, fibre-rich grains, pulses, nuts and seeds in our products.”




  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type='1 A I'> <li> <dl> <dt> <dd> <h2 id='jump-*'> <h3 id> <h4 id> <h5 id> <h6 id><p>
  • Lines and paragraphs break automatically.

Read More