FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the worlds largest express transportation company, has been officially named one of the top UAE brands for the second year running by the Superbrands organisation, an independent authority and arbiter of branding excellence. FedEx Express has built its brand on the idea of service excellence and outstanding experience of meeting or exceeding customer expectations.
The FedEx brand is synonymous for its customers, team members and business partners with being connected, dynamic, committed, innovative and excelling. These values constitute an integral part of the brand, and are visually represented through vibrant colors and the now-legendary hidden white arrow between the E and the x.

I am proud that FedEx has been recognized once again on the list of UAEs Superbrands. This award is a reflection of how FedEx has successfully maintained a competitive advantage in the Middle East, said Nathalie Amiel-Ferrault, vice president, EMEA Customer Experience and MEIA Marketing & Communications. From being the first express company to introduce an Arabic logo and to offer its online services in Arabic to providing innovative healthcare and Aerospace solutions to its customers today, FedEx continues to innovate and enable customers to overcome their challenges in the UAE, she added.

The influential annual Superbrands survey considers thousands of brands that are judged by both an Expert Council and over 3,500 individual business professionals in the UAE. The brands are assessed on three key criteria: quality, reliability and distinction.