Expo 2020 pop-up pavilion goes on tour to 60-plus locations across the UAE, revealing a taste of what’s to come

The public can now understanda preview of Expo 2020 Dubai at an collaborative pop-up pavilion travelling around the UAE, providing a sight of what to expect from the region’s first ever World Expo.

Visitors can intermingle with the pop-up pavilion, which is presently near the waterfall at Dubai Mall until 13 July. When you say the Emirati greeting ‘hayyakum’, the pavilion responds, triggering an animation and a sea of particles that responds to your touch. The ‘hayyakum’ activation is part of Expo 2020’s campaign to encourage the nation to welcome the world to the UAE in 2020.

The centrepiece of the pavilion is a 270-degree immersive cinema with hundreds of interactive cues and state-of-the-art screens that encompass 68 million pixels. Visitors can find out how they can be a part in the prime event to take place in the Arab world and even take a fly-through of Expo 2020’s 4.38 sqkm site.

Subsequent to the Dubai Mall, the pavilion will pop up across Abu Dhabi and then all of the five emirates, calling at a variety of big festivals and cultural events as well as some of the UAE’s most recognisable locations. It will make more than 60 stops, crisscrossing the nation, from now until Expo 2020’s opening on 20 October, 2020.




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