Emirates NBD, a leading bank in the region, has announced the appointment of longstanding employee, Saod Obaidalla as Head of Private Banking for the Gulf Region.
As part of the remit of this newly created position, Saod Obaidalla will be responsible for all private clients (individuals and family businesses with financial assets in excess of US$1 million) across the UAE and all GCC markets. A ten-year veteran at Emirates NBD, Saod Obaidalla was previously Managing Director and Co-Head of the Onshore UAE market as well as Head of Royal Accounts. He moved into the Bank’s Private Banking division in 2010, after gaining extensive experience in Retail Banking and Wholesale Banking.
During his ten-year tenure, Saod Obaidalla has demonstrated outstanding ability and commitment, and has proven to be a valuable resource within the Bank. Obaidalla’s deep customer relationships, valuable local insight and well-rounded experience are believed to be instrumental to his appointment, as per of the bank’s objective to grow its Private Banking franchise further in the UAE and the rest of GCC.
Backed by robust planning and exceptional leadership, Emirates NBD’s Private Banking division is currently the leading private bank in the UAE, and has several achievements to its credit, including being named ‘Best Local Bank’ (2014) in the UAE by the Euromoney Private Banking and Wealth Management Survey. The Private Banking division has expanded regionally and internationally with dedicated Emirates NBD Private Banking centres being established in Abu Dhabi, London and Singapore. Since its establishment in 2007, Private Banking has achieved significant growth in combined assets and liabilities, as well as in client portfolios.