Emirates NBD, a leading bank in the region, today announced the launch of a campaign offering free local transfers to any bank account in the UAE.

As part of the campaign, all individual customers of the bank will be able to transfer money to any other bank in the UAE at no fee, while using digital channels including online, mobile and select ATMs.

This provides customers increased flexibility to make local money transfers to any other bank account in the UAE quickly and without charges, and in a more convenient manner, compared to other payment methods.

Commenting on the initiative, Suvo Sarkar, General Manager - Retail Banking and Wealth Management, Emirates NBD said, Emirates NBD is committed to providing customer centric banking solutions that make life simple. This campaign aims to provide customers with a better alternative to the more cumbersome money transfer mechanisms such as issuing cheques or making cash payments, at no cost.

The banks individual customers already enjoy free international remittances while transferring money through online or mobile banking.

The free local money transfer campaign complements other innovative products and services that Emirates NBD offers on its digital channels such as DirectRemit, a 60 seconds online remittance service to India and the Philippines, mePay, a peer-to-peer mobile-based money transfer service, Shake n Save, a mobile only product that allows customers to save money on the go, and Emirates NBD Deals, which keeps customers updated about promotions they can avail through use of the banks credit cards.