Technology

ELAN Media, Qatar's leading Out-of-home advertising (OOH) innovation driver has actually introduced Elan Live, the initial Digital Control Center of its kind in Qatar. Elan Live is a cutting-edge control suite, where Elan Media will manage the content delivery to all 242 digital screens running in Mall of Qatar, Doha Festival City, and Ezdan Shopping mall.

The Release of Elan Live reflects Elan Group's overall dedication to innovation, bringing new communication solutions that will increase interaction in between brand names and audiences. Elan Live opens a plethora of special implementations for brands that intend to reach their audience in the most imaginative and coordinated style supplying tailor made remedies in a fashion not seen before in Qatar. It will permit advertisers the adaptability to run time of day, day of week, and geo located campaigns across all three shopping centers simultaneously, independently, or personalized to a marketers' specific requirements. Marketing can be configured to work on one screen when or all the screens all of the time.

With 3 large screens consisting of 2 digital MUPIs much like those available in the malls, Elan Live additionally supplies marketers with the opportunity to see a real-time sneak peek of their campaigns before they go live, giving them complete control over their interaction.

Commenting on the launch of Elan Live, Mr. Jamie Round, COO at Elan Media stated, "We are incredibly pleased that the Shopping center of Qatar, Doha Festival City and Ezdan Shopping mall has actually picked us to be their unique media partners, the launch of Elan Live is an additional program of our commitment to deliver the best advertising experience to our audiences, our clients, and our partners.

Our digital out-of-home networks supply brands a new, powerful and interesting way to target their customers, and it is Elan Live that will enable us to do just that. Elan Live will create a brand-new vibrant and ensure that marketing on the Elan Digital OOH networks will function harder and smarter for brand names, allowing them to supply specifically the ideal advertising and marketing message to the ideal individuals at the correct time.".

Elan Media becomes part of Elan Group, a diversified and completely integrated group in the Middle East operating across Media, Entertainment, Events, and City Beautification.

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