For over 200 years, DuPont has been identified with life-altering discoveries and also clinical knowledge, changing ourselves in the process. As we take the following action toward ending up being the brand-new DuPont, we are unveiling a fresh global brand identity as well as logo design that identifies our heritage while sharing our focus on a customer-led advancement method and purpose-driven culture.
DowDuPont revealed in February 2018 that its Specialized Products Division would certainly carry the DuPont name when it becomes an independent business, which is expected about June 1, 2019 subject to authorization of the DowDuPont Board of Directors as well as other popular closing problems.
" Our new branding is one of many steps we are taking in DuPont's change and also amplifies what we do; help our consumers resolve intricate issues, as well as transform their ideal concepts right into real-world items as well as solutions," said Barbara Pandos, chief communications officer, Specialized Products Division of DowDuPont. "It preserves the legacy form of the iconic DuPont Oval, which for more than a century has provided a seal of high quality, performance as well as count on, however it will certainly no longer be constrained by an elliptical boundary - indicating a joint as well as open flow of suggestions as well as innovation."
As a premier technology firm, DuPont finds and provides value-added specialized services that promote sustainable development as well as enhance individuals's day-to-day lives. DuPont's new brand purpose - "To empower the world with the necessary technologies to prosper" - builds on a rich history of discovery and also progression. Some examples of DuPont's best-known item brands consist of Kevlar ® fiber, Tyvek ® high-performance materials, Sorona ® renewably sourced fiber and Danisco ® food components; as well as the brand-new DuPont profile includes Great Stuff ™ shielding foam sealer.
Beginning today, the new logo will show up as well as be included on our digital channels. Packaging and signs will be altered over slowly following the launch of the new company.
To find out more and also pictures on our brand name journey and history, please visit us at new.dupont.com as well as follow us on Twitter @DuPont_news with the #makersofnew.
About DowDuPont Specialty Products Division
DowDuPont Specialty Products, a department of DowDuPont (NYSE: DWDP), is an international development leader with technology-based products, components and solutions that help transform industries as well as day-to-day life. Our workers use diverse scientific research and also competence to help customers
advance their best suggestions as well as supply essential technologies in key markets consisting of electronics, transportation, building and building and construction, wellness and also health, food and worker safety. DowDuPont means to separate the Specialty Products Department, which will be called DuPont, right into an independent, openly traded company. More info can be discovered at www.dow-dupont.com.