Dubai’s Branded Residences Set New Price Records, Redefining Luxury Real Estate

Dubai’s branded residences market has reached new heights, with record-breaking property prices and a surge in investor demand. The emirate has outperformed traditional luxury real estate markets in price appreciation, project volume, and institutional investor interest, cementing its position as a global leader in high-end property development.

Branded Residences Command Premium Prices

Luxury real estate brokerage Morgan’s International Realty reports that branded residences in Dubai command a 42% price premium over non-branded properties. At the end of 2024, the average price for branded residences stood at Dh3,288 per sqft, compared to Dh2,321 per sqft for non-branded units.

The most expensive branded property in Dubai is Bvlgari Residences on Jumeirah Bay Island, with a record-high price of Dh10,668 per sqft. Other top luxury developments include:

• Atlantis Resorts – Dh9,387 per sqft

• Dorchester Collection – Dh7,539 per sqft

• Baccarat Residences – Dh7,211 per sqft

• Four Seasons Hotels and Resorts – Dh6,829 per sqft

• Armani Residences – Dh5,736 per sqft

• One & Only Resorts – Dh5,155 per sqft

• Six Senses Hotels & Resorts – Dh4,879 per sqft

• Bugatti Residences – Dh4,682 per sqft

• The Ritz-Carlton Residences – Dh4,342 per sqft

Dubai: The Global Hub for Branded Residences

Dubai continues to lead the international market for branded residences, surpassing real estate hotspots like Miami, New York, Phuket, and London, according to a report by Savills. Sales of branded residences in Dubai surged 48% in the second half of 2024, reaching 7,628 units, compared to 5,153 in the same period in 2023.

Currently, Dubai has 132 branded residence projects with 43,085 units, including a record-breaking Dh275 million sale. The highest recorded price per square foot for a branded residence has reached Dh17,235.

The city also has 1,282 ready-branded units valued at Dh6.88 billion, with an additional 6,346 units under construction, worth approximately Dh24.9 billion.

Investor Demand Fuels Market Growth

Elias Hannoush, CEO of Morgan’s International Realty, attributes this rapid expansion to investor-friendly policies, world-class infrastructure, and a thriving luxury real estate market. He notes that Dubai’s tax-free economy, long-term residency incentives, and high demand from global investors have propelled its branded residence sector past traditional luxury hubs.

Hannoush highlights that branded residences offer multiple benefits for all stakeholders:

• For Developers: Higher prices, faster sell-outs, access to elite buyers, and global credibility.

• For Buyers: Premium designs, superior management, strong capital appreciation, high rental yields, and a luxurious lifestyle.

• For Brands: New revenue streams, increased market exposure, and enhanced global presence.

With Dubai’s real estate sector continuously setting new benchmarks, the city is solidifying its position as the premier global destination for branded residences.