Dubai Tourism: The Sharjah Commerce and Tourism Development Authority (SCTDA) concluded its participation in ITB Berlin (Internationale Tourismus-Borse Berlin) 2019, which took place from 6-10 March in Berlin. During its involvement this year, the Authority reviewed the emirate's most important plans, strategies and tourism programs and showcased eco-tourism, sustainable hospitality and outdoor leisure activities, as it seeks to highlight the cultural identity of the Emirate and promote the potential of the tourism sector within.

Commenting on the participation, H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said: During this year's event, we attracted thousands of German and European visitors to the Emirate of Sharjahs pavilion to witness the most important activities, programs and events designed for future tourists and visitors. These efforts effectively highlighted the touristic attractions in the emirate. We were delighted to see these visitors interest in exploring what we have to offer, which will inspire us to create more innovative initiatives aimed at enhancing the visitor experience and will make them want to return to the emirate. We, at the Sharjah Commerce and Tourism Development Authority, are keen to participate in the exhibition every year to enhance the emirates position on the world tourism map and increase tourism flow, in line with Sharjah Tourism Vision 2021.

The delegation at ITB Berlin 2019, headed by SCTDA, included a number of government and private bodies in the emirate such as Sharjah International Airport, Environment and Protected Areas Authority (EPAA), Sharjah Museums Authority, Sharjah Investment and Development Authority (Shurooq), Sharjah Airport Travel Agency (SATA), Al Bait Hotel, Sharjah Collection, Ramada Hotel and Suites Sharjah, Coral Beach Resort, The Act Hotel, Sheraton Sharjah Beach Resort & Spa, Orient Tours, Al Khalidiah Tourism, Cozmo Travel LLC and Trav Talk Middle East.

The participation of the Environment and Protected Areas Authority promoted Sharjah by offering a new product that supports eco-tourism with 10 quality centers that encourage eco-tourism in the region, while Sharjah Investment and Development Authority (Shurooq), promoted its most prestigious tourism, environmental and luxury hotel projects and signed a partnership agreement with Shaza Group to manage three luxury hospitality projects within the Sharjah Collection.

The Sharjah International Airport focused its efforts on seeking new partnerships to promote the growth of passenger and cargo traffic through Sharjah Airport, which has become a global link connecting different countries of the world, as well as introducing the latest and most important services, innovations and facilities provided by Sharjah Airport. Meanwhile, the Sharjah Museums Authority highlighted the emirate's 16 museums, which celebrate the culture, history, architecture, archeological remains and arts of the UAE, the Arab world and the Islamic civilization.