Dubai luxury property market shows strong investor confidence as July sales average AED14 million

Dubai’s luxury residential property market continued to demonstrate strong investor confidence in July, with developers recording 244 off-plan residential transactions valued at more than AED5 million each, according to new market data.

The transactions had a combined value of AED3.42 billion, with the average off-plan residential deal reaching approximately AED14 million. The figures indicate that demand for high-value properties remains broad-based, extending from the AED5 million segment to transactions worth more than AED50 million.

Apartments and villas drive luxury sales

An analysis by Dubai luxury developer Keturah showed that developers recorded 151 off-plan apartment sales worth AED2.3 billion in July. A further 93 villa transactions generated AED1.1 billion.

The AED5 million to AED10 million segment accounted for the largest number of apartment transactions, with 81 sales worth AED552.6 million.

However, higher-value transactions contributed significantly to overall sales. According to DXBinteract data, 41 transactions in the AED10 million to AED20 million range were worth AED593.6 million, while 24 deals between AED20 million and AED50 million generated AED708.5 million.

The market also recorded several transactions at the very top end. Four off-plan apartment sales in the AED50 million to AED100 million range had an average value of AED69.9 million, while another apartment was sold for AED166 million.

Villa transactions showed a similar pattern. There were 60 villa sales in the AED5 million to AED10 million range, worth AED387.4 million. Another 22 transactions between AED10 million and AED20 million generated AED317.2 million, while 10 sales in the AED20 million to AED50 million bracket were valued at AED334.1 million. One additional villa transaction was valued at AED72.7 million.

Luxury demand remains sustained

Talal M. Al Gaddah, CEO and Founder of Keturah, said the latest figures demonstrate that Dubai’s luxury property market is supported by broad-based demand rather than isolated high-value purchases.

He said investors continue to commit significant capital to Dubai’s residential market because of the emirate’s long-term fundamentals, international appeal and investment proposition.

Keturah currently has two luxury developments under construction in Dubai: Keturah Reserve, a AED5.7 billion bio-living community in District 7 of Mohammed Bin Rashid City, and the Ritz-Carlton Residences at Keturah Resort, located along Dubai Creek near the Ras Al Khor Wildlife Sanctuary.

Three-month sales exceed AED12 billion

The July figures add to a broader trend in Dubai’s luxury residential market.

Over the past three months, developers recorded 942 off-plan residential transactions above AED5 million, with a combined value of AED12.11 billion. The average transaction value during the period stood at approximately AED12.9 million per property.

Demand has also extended to completed properties. In July, developers recorded 43 ready-property transactions above AED5 million, with a combined value of AED552.8 million. The average value of these transactions was AED12.9 million.

The continued activity across both off-plan and completed luxury homes highlights sustained demand among high-net-worth buyers and investors. The breadth of transactions across multiple price brackets also suggests that Dubai’s luxury residential market continues to attract significant capital across different segments rather than relying solely on a small number of ultra-high-value deals.