Dubai, United Arab Emirates, 26 February 2019: Digital Media Services (DMS) - the digital arm of Choueiri Group collaborated with Google on Wednesday, February 20, 2019 to conduct a specialized half-day (3 - 6:30 pm) event at the DMS offices in Dubai.

As a prominent programmatic player in MENA, DMS portfolio brings together high-quality inventory from Arabic and international broadcasters, publishers, video and audio platforms, all supported by a fully integrated programmatic approach and market-leading technology and expertise.

Given the strong opportunity for further growth of the programmatic advertising market in the MENA region, DMS and Google came together to extend their expertise and leadership to MENA advertisers, while shedding additional light on the capabilities of programmatic and detail one of the fastest growing areas of the programmatic universe, Programmatic Guaranteed.

The by-invitation-only event was aimed at educating key regional advertisers on the value of programmatic advertising, discussing the benefits of media buying consolidation and breaking misconceptions around programmatic in general. During the event, the DMS team shared successful case studies (high impact deliveries) and highlighted new solutions which brands can avail. They also revealed DMS exclusive access to leverage Google Data within Programmatic Guaranteed for the MENA market, making them one of only a handful of global publishers with that capability.

Additionally, attendees were also treated to insightful and informative sessions that included creativity, data and audiences, as well as inventory and formats.