If traditional is everlasting, then shopping patterns at the Dubai International Jewellery Week this year prove just that, with buyers thinking about buying jewellery products that will forever be in design.
The 20th edition of the area's most distinguished jewellery occasion is currently underway at Dubai World Trade Centre, where more than 300 exhibitors from 25 countries are exhibiting a range of splendid collections. Traditional gold and diamond jewellery are stealing the program, with shoppers particularly thinking about purchasing such pieces. Exhibitors also report a significant interest in classic gemstones, with rubies, sapphires and emeralds showing popular as investment pieces.

"Trends come and go and design changes with every season, however classic designs are forever. This is the reason that jewellery producers always produce traditional pieces," says Maha Al Sibai, jewellery designer and exhibitor at the program who also evaluated the seventh Jewellery Design Awards. "This year at the show we have observed that these are the designs that have actually been most popular with the buyers, together with conventional bridal jewellery.".

Emirati nationwide Sahara Daladari, a regular shopper at Dubai International Jewellery Week, stated: "I always go shopping here since you find the very best pieces for the best costs. Today I've concerned find some earrings and I think I will get a pair at one of the Hong Kong jewellers.".

From standard bridal designs made from uncut diamonds set in gold from Indian jewellery producers, to classy, traditional settings of pearls, rubies, emeralds and diamonds, exhibitors from all over the world are showcasing a wide range of pieces at Dubai International Jewellery Week, catering to tastes of those thinking about ageless jewellery.

Emeralds, rubies and sapphires encased in white gold were on display from very first time exhibitor at Dubai International Jewellery Week Leonori Gioielli. "We have seen a lot of interest in our charming sapphire rings set with these deeply coloured stones sourced from Columbia," commented Simone Mariani, International Manager for Leonori Gioielli. "In addition, our rubies and emerald pieces have drawn in a great deal of attention from the regional market in particular. These stunning stones have a natural fire and radiate light splendidly. They perfectly compliment black abayas and look fantastic on all complexion.".

"We're so happy to be here in Dubai - we've discovered that visitors to our stand have terrific taste! We are showcasing a brand-new design of bracelets which are a reinvention of tennis bracelets - these stunning, distinct pieces can be used separately, or as part of a set. Much like our rings, which are designed to be layered, they are readily available in 18K, white, yellow and rose gold with white diamonds, champagne diamonds, rubies or sapphires," exhibitor Suzanne Kalan commented.

With more than 140,000 pieces of jewellery items to select from and 50,000 designs being featured for the very first time, Dubai International Jewellery Week 2015 has actually been a buyer's delight. Relaunched with a concentrate on the customer this year, there are numerous other amazing features of the event that see visitors get up, close and personal with fashion and styling experts Joelle Mardinian and Wafa Toutounji. At interactive workshops performed by the duo, visitors can learn ways to make the most effect with their jewellery items.

Dubai International Jewellery Week is on at the Dubai World Trade Centre till Saturday, 12 December 2015 and opens from 2 pm to 10 pm. Entry to the program is free of charge. Visitors will be required to register onsite and must bring legitimate ID files.