Canon Middle East, a leader in digital imaging solutions, will be the Official Imaging Partner at World Art Dubai, the most significant cost effective art fair in the country, to be held till April 9 at the Dubai World Trade Centre on Sheikh Zayed Road.

The event, which brings in 140 regional, local and global galleries and artists, functions diverse collection of 3,000 contemporary artwork priced from $100 to $10,000, getting rid of the stigma of art as a luxury solely for the abundant.

Pravin Punjabi, Event Director, Exhibitions & Events Management, DWTC, said: "Our aim with World Art Dubai is to support artists and educate the general public that art can be economical and not simply open to a niche audience. This is a special possibility for visitors to be exposed to a diverse collection of local and global pieces and find and buy art for their own walls, despite what their budget might be.".

Canon Middle East is the main imaging partner even more displaying its commitment to a new generation of digital printing that enables faster, smarter and high quality output, particularly for those in innovative fields like graphic arts. The business is seeking to construct new propositions for industrial applications through digital printing in the days ahead.

The Graphic Arts market in the EMEA region is estimated to be worth EUR40 billion by 2018, providing an excellent opportunity for Canon as the industry shifts from analogue to digital printers. Canon is continuing to invest digital print technologies to be able to cost-effectively print ever-more complex applications as needed.

Over the course of the World Art Dubai occasion, Canon will present a chance for interactive graffiti art, a special and exciting experience that enables the interactive creation of virtual graffiti. Using a specifically designed spray can users will have the ability to create virtual images that appear on the screen, creating a dynamic and vibrant artwork.

The innovation leader is likewise producing another interactive "mosaic wall" that uses Instagram pictures to make up the pixels of a bigger image. Visitors will also be able to reveal themselves and become artists for the day, whilst colouring in the "Dubai Skyline".

Canon Middle East will show its iPF8400 printer at stand F8 in Sheikh Saeed Hall and visitors are welcome to print their pictures and experience the quality of Canon's huge format printers.

Anurag Agrawal, Managing Director, Canon Middle East stated: "Canon supports those in the innovative field both as part of our business as well as our business social responsibility. We aim to provide them brand-new understandings into the advances in digital technology and hence strengthen their skills. World Art Dubai combines young and emerging artists and purchasers who are passionate about art and it is our opportunity to support this occasion.".

World Art Dubai has likewise entered into collaboration with Repton School, one of the leading educational communities in the world. As the main school partner, Repton will help in running an inter-school art competitors for students, 'Urban Dubai', throughout the city's range of junior and senior schools. The top 10 winners will be provided electronic cameras by Canon at World Art Dubai.

The Middle East is among the most lively markets for the sale of modern art; the UAE ranks in the top 50 markets, generating yearly incomes of over AED 13 million.