Canon Middle East, a world leader in imaging solutions, joined forces with Canon Emirates for a two day annual kick-off meeting in Dubai, to review last years business accomplishments and challenges against achieving regional and global objectives for 2014.

Under the theme of Realization, Canon is focusing heavily on employee engagement as senior management renew and refresh the organizations approach to business in the region to further realize business goals. Creativity will continue to be at the core of all company activities and to reinforce the entrepreneurial culture in the workplace, inspirational group workshops will be introduced for employees to brainstorm.

The kick-off meeting follows the highly successful 2013 Partner Conference which brought together over 100 partners from 45 countries in the Middle East, North, West and East Africa region. Building on the companys mission to become closer to its customers, participants were guided through Canons business strategies, objectives and latest innovations for 2014. The three day conference also involved sharing best practices and opportunities to capitalize on an increased demand for imaging solutions.

The Canon Middle East kick-off event, held at the JW Marriott Marquis and The Address Montgomerie Dubai, included a celebratory dinner for employees and their families as a token of appreciation for their contribution to the success of the company in the region. A series of fun group activities took place under the theme of Renew, Refresh and Realize, to encourage a fresh outlook on the year ahead and the discovery of new opportunities. The night concluded with a silent auction where all proceeds were donated to charity as part of Canons CSR initiatives in the region, to give back to the communities in which the organization operates.

Anurag Agrawal, Canon Middle East Managing Director, said: Last year was of course challenging as we continually strive to innovate in the market, but the commitment of our team is unrivalled and we continue to maintain our position as a world leader of imaging solutions. I have no doubt that we will achieve our growth goals in 2014 with the continued support and enthusiasm of our Canon family.

Our kick-off event is a conference that I look forward to every year because it gives me the opportunity to embrace a new direction with my colleagues. Realization is a theme that I find speaks to the renewed and refreshed energy Canon is bringing to its employees, customers and the local community. We look forward to leveraging new opportunities with innovative imaging technology while driving the business forward in the Middle East.

In 2014 Canon will be diversifying the product offering to meet the demands of fast growing businesses. With the number of internet users in the MENA region on the rise, enhanced digital marketing and mobile commerce are key drivers for the company. Managed Print Solutions (MPS) also remains a key growth sector for Canon as customers look to benefit from cost saving and energy conscious solutions.