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Blueair boost up its presence with Nikai in Saudi Arabia

Blueair, a world leader in air purification solutions, today declared that it has signed on Nikai as its distributor in Saudi Arabia further growing its scope and deals network across the Kingdom. TR Ganesh, General Manager - Middle East and Africa, Blueair and Sanjeev Jain, CEO of Nikai disclosed Blueairs full scope of Classic, Sense+ and Cabin Air range of indoor and car air purifiers at the launch event, which was held at the Holiday Inn Olaya in Riyadh.

Urban areas like Riyadh feature high on the list of most air dirtied cities in the world and this can be attributed to the countrys sweltering and damp weather with frequent sand storms. Hence, it is significant for Saudi residents to install air purifiers in their homes, offices, cars and even gymnasiums to guarantee that the air they inhale is pure, said Sanjeev Jain, CEO of Nikai.

We felt Saudi inhabitants deserve only the best in air purification technology and hence we signed on Blueair, which is a specialist at designing and manufacturing the best air purification framework in the world. Over the years, Blueair has earned a reputation in the industry for high performance, technological innovation and quality design. We are glad to introduce Blueairs latest range of air purifiers, which combines award-winning aesthetics, whisper silent operation, energy efficiency and the convenience of connected appliances, to consumers in the Kingdom, Mr. Jain included.

The World Health Association (WHO) considers air contamination to be the single greatest ecological hazard to human health with 9 out of 10 people in the world breathing polluted air. Desert climate and sandstorms are factors responsible for ambient air quality in Saudi Arabia, and with forecasters expecting the bad weather to continue through summer, the situation could remain difficult for those susceptible to atmospheric triggers, especially children.

Air purifiers have turned into a vital purchase for a healthier living in Saudi Arabia. Blueair believes in creating a healthier environment for consumers through our best-in-class air purifiers, which remove allergens such as dust, mites, pollen, pet dander and chemicals from the air. Our air purifiers remove all sand and dust particles given the frequent sandstorms in the country as well as viruses and bacteria that thrive in this hot humid weather. Our focus in Saudi is to create awareness of clean air, its health benefits and the impact especially on our childrens well-being. Intended to make the safest environment for children to develop and grow while making the minimal effect on the environment Blueair brings clean air for the next generation, clarified TR Ganesh, General Manager - Middle East and Africa, Blueair.

We are glad to join with Nikai, a well-established distributor in the region, to strengthen our essence in Saudi Arabia. In a market, where consciousness of the positive health benefits of breathing clean air is building slowly but efficiently, Nikai, with its market knowledge, expertise and solid reputation, is a perfect partner for Blueair in the Kingdom. We are confident Nikai will help us expand Blueairs reach and help increase our market share in the country, Mr. Ganesh added.

Blueair offers air purification solutions for various applications and range of price points under the Blueair Classic, Blueair Sense+, Blueair Pro, JOY S and Cabin in-car air purifiers range. Blueairs powerful HEPASilent technology helps inhabitants to inhale easy by removing 99.97% of airborne pollutants down to 0.1 micron in size including dust, viruses, allergens, smoke etc. to improve indoor air quality significantly.

Blueairs air purifiers help allergy and asthma patients inhale better all with low power utilization that minimizes energy consumption. Households, particularly with newborns, whose lungs are still under development, and homes with elderly and members suffering from asthma, allergies and respiratory illnesses, would benefit from this technology.

As its exclusive Saudi distributor, Nikai will promote Blueair through its channels such as traditional market dealers, retailers, key accounts and ecommerce. The company additionally plans to concentrate on institutional deals as well as fitness centers spas, and other businesses, which primarily focus of health.

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