Hype Energy drinks, one of the world's leading providers of premium energy drink products, will take advantage of next week's Gulfood trade convention-- running February 21-25 at Dubai World Trade Centre (DWTC)-- to move its local growth plans.

Although Hype Energy drinks equipments are already offered in over 45 nations worldwide including in five Middle Eastern countries and eight in North Africa, the brand is seeking to broaden its local footprint by closing a series of distribution and retail arrangements at Gulfood.

"We are looking for trading partners that can push our dynamic brand-new product variety into local markets," said Camille Sofia, Head of Marketing, Middle East-Africa-Asia, Hype Energy drinks. "With the region thriving in energy drinks market, our objective is for Hype Energy drinks to be available at all leading retail outlets throughout the GCC and beyond over the coming months-- Gulfood is an essential enabler in making sure that aim becomes a reality.".

At Gulfood, Hype Energy beverages will display a redesigned variety that includes new-look cans for its very popular MFP beverage, in addition to MFP Sugar Free, Enlite , Extra Low Calories Enlite , AfterDark, mixed berry-flavoured UP and alcohol-free Mojito. The brand's brand-new symbol will also go on program for the very first time in the area.

"Our equipments are amongst the most natural on the market," included Sofia. "They are made from premium ingredients and are devoid of synthetic colouring, preservatives and aspartame-- our company believe our natural range will resonate very highly with local clients.".

Ranked by consumers as one of the world's best-tasting energy beverages, Hype Energy products will be readily available at the Hype Energy LED bar in the company's double-storey Gulfood stand, where a real F1 race automobile will supply extra appeal for show visitors. Hype Energy beverages is an official partner of the Sahara Force India F1 team.

Bertrand Gachot, the CEO of Hype Energy drinks and a previous F1 racing motorist and winner of the famous 24-Hour race at Le Mans, will likewise go to Gulfood to discuss the company's equipments, distribution and sponsorship opportunities, personalized packaging and other areas of interest with potential partners.

Hype Energy beverages work with a series of high-profile international brand ambassadors including reality TELEVISION star Kim Kardashian West, South African supermodel Candice Swanepoel, Panamamian internet user Pucha Garcia, Afghani singer Aryana Sayeed and Iranian star Mohammed Reza.
The Dubai-headquartered company has 7 production facilities across 3 different continents across Asia, the Americas and Europe.

Buzz Energy drinks can be found at stand F2-34 in Hall 2 at Gulfood, which is open 11am-7pm from February 21-24 and 11am-5pm on February 25. For further info go to: https://www.hype.com.