Bawadi Mall is lining up more fun and interesting activities this year after ending 2019 stronger. Last year, the biggest shopping mall in Al Ain hosted a string of events and opened new top-of-the-line shops to cater to the different needs of its regularly rising consumers and visitors.
Bassam Saleh, Director of Marketing, stated that the management, in collaboration with different stores, is planning special activities and special offerings for visitors of all ages in the course of the year.
“The year 2020 is going to be more unique and promising for us at Bawadi Mall, especially in light of two fundamental national developments. One is the latest policy of the UAE Government granting a five-year visa to tourists, while the second one is the upcoming Expo 2020 Dubai, which is being touted as the world’s best show. As a result, the inflow of visitors to the UAE will be huge and we are assured that this will additionally lead to higher footfall for us,” Saleh said.
He added: “We are equipped to show off events and activities that will replicate the country’s prosperous history and excellent progress. To appeal to more customers and visitors, we will leverage our features in 2019, a period throughout which we executed a lot and similarly cemented our status as one of the ultimate shopping, dining, and amusement locations at the local and national levels. We spectacularly concluded 2019 and we target to surpass our previous achievements this 2020.”
Last year, the 140,000-square-metre Bawadi Mall opened four fashion stores, four food and beverage outlets, three beauty and cosmetic shops and 4 different shop categories to serve more consumers and diners. Coinciding with the inauguration of the new shops was the re-opening of redesigned establishments. The new shops at Bawadi Mall reflected not only the vibrant business surroundings in Al Ain but also the sustained belief of many manufacturers in Bawadi Mall, according to Saleh.
The mall also staged a host of exciting events in 2019 - the most outstanding of which have been Around the World, RAD Sales, and The Winter Wonderland’ – which featured fun-filled initiatives as well as massive reductions and exceptional offerings launched by many outlets.
Baby Race 4 as well as LOGOs Game was some of the mall’s special campaign activities in 2019. The competition for babies saw 240 children aged 6 to 16 months from distinctive countries taking part in the cutest race ever. On the other hand, LOGOs Game, Bawadi Malls very own special game, is a sparkling and modern idea to play and win via turning the malls floor map into a actual board-game. Most general brands sponsored the game final year. Other premier activities in 2019 have been the thrilling BeyBattle Burst-Road to South Korea Tournament and the “Spring Festival.”
The Happy Monday’ campaign was unveiled throughout the last year as well. Since December 2, 2019, the shopping centre has been presenting special promos in many of its 400 establishments during the exclusive day only.
In a bid to assist promote Abu Dhabi's tourism industry, the management partnered with the Department of Culture and Tourism to organize activities celebrating Abu Dhabi Family Week. Moreover, 2019 was a year when the well-known characters of YouTubes popular Arabic kids expo Fozi Mozi & Tutti visited Bawadi Mall. During their visit, the characters gave a memorable experience to all customers and visitors from the UAE and beyond. These undertakings had been an important factor in our growth in 2019. In 2020, we will continue to step up our game to offer all our visitors with modern experience, Saleh concluded.