Austin Macauley Publishers, the London-based self reliant publishing house with further branches in Sharjah, UAE and New York, USA, introduced a sustainability-themed Expo 2020 Dubai Mascots Activity Book at the Sharjah Childrens Reading Festival (SCRF) on 20th May.

The launch encompasses a special ribbon cutting ceremony with Expo 2020 Mascots Rashid and Latifa present at the fun-filled festival.

That co-host for the launch ceremony was Sarah Taylor, Director for Trade & Investment UAE at the Department for International Trade, British Embassy, Dubai.

I am delighted to be here supporting Austin Macauley Publishers and their launch of the official Expo 2020 Dubai Mascots Activity Book. This wonderful book is an opportunity for kids to learn about the three subthemes of Expo 2020 Dubai Opportunity, Mobility and Sustainability in an interactive and engaging way. said Sarah Taylor

Jade Robertson, International Publisher Director of Austin Macauley Publishers, said, Our goal was to launch the book in an environment that families would engage interactively with and to ignite childrens interest in this educational activity book. We want to thank attendees of the event for their participation and look forward to seeing them enjoy learning about Expo 2020.

Those who attended the launch praised the books for its color and vibrancy, as well as its child-focused sustainability message.

The Expo 2020 Dubai Mascots Activity Book, is filled with quizzes, fun challenges and activities galore, is suitable for children aged from six to nine years old. Readers will learn all that Expo 2020 has to provide and will gain knowledge on interesting technological advancements in energy, environment and sustainability whilst meeting Expos Guardians, Opti, Alif and Terra; and Emirati siblings, Latifa and Rashid.

The Expo 2020 Dubai Mascots Activity Book is available from Expo 2020s official online store: www.expo2020dubai.com/onlinestore

The attendees of the launch were among the first to purchase the Expo 2020 Dubai Mascots Activity Book, and children were given the opportunity to take part in a sustainability-themed activity with Austin Macauley and entered into a competition to win official Expo merchandise ahead of Expo 2020 Dubai, taking place from 1 October 2021 to 31 March 2022.