Gathering highlights challenges facing SMS industry

SMS enterprise in Egypt and different parts of place continues to witness expansion

ArpuPlus, a subsidiary of A15 and MENAs largest content aggregator with greater than 400,000 pieces of diversified content, recently showcased its cutting-edge progressive offerings on the international stage for the duration of its participation at the Messaging & SMS World Summit London 2019 held at the Tower - A Guoman Hotel.Messaging & SMS World is the largest annualgathering for the international messaging and SMS industry.

During the event, ArpuPlus engaged with SMS companies fromaround the world. The companys delegates shared their present day experiences and expertise concerning latest solutions, business models, and technologies, along with fraud management systems, which are designed to enrich modern enterprise set-up in the industry.

Shady Aziz, Mobile Advertising Head, ArpuPlus, said: The London match furnished us with a strategic international platform to highlight the strengths and benefits of our services, particularly our enterprise portfolio in SMS business. The companyalso took the possibility to put the spotlight on the brand; forge new partnerships and reinforce present ties with offshore SMS providers;and open new revenue streams through collaborations.

During the event, we discovered as well the ultra-modern in the SMS market dynamics, chatbots, and Rich Communication Services (RCS), in addition to the newest world traits and developments. Participating in the summit was a productive ride for us, Aziz added.

Further, the gathering enabled the company to community and do business with industry innovators,mobile network operators (MNOs), aggregators, carriers, and companies of over-the-top (OTT) messaging such as WhatsApp, Facebook Messenger, and WeChat.

The summit took vicinity amid new challenges dealing with the SMS industry and A2P (application-to-person) enterprise added forth via the emergence of RCS, Whatsapp, and different similar current applications. According to the contemporary statistics, WhatsApp has 1.6 billion customers worldwide; Facebook Messenger, 1.3 billion; and WeChat, 1 billion.

Despite the challenges posed by way of new technologies, experts believe that regular SMS channel has still extra room for growth, with one-time-password-related (OTP) trafficseen as one of the important contributors to its in addition use. In Egypt and some other countries in the region, for instance,the SMS enterprise still continues to expand.

ArpuPlus is a leading issuer of value-added offerings for mobile communications. Through technologies, it goals to make a distinction in the lives of humans in the MENA region.