Alpha Destination Management, the region's leading destination management business, is giving a huge push to its overseas marketing and promotional drive to draw in more travelers to the UAE in general and Dubai in particular during the existing year which will also see the launch of an unique Gourmet Bus in Dubai.

Samir Hamadeh, General Manager of Alpha Destination Management, said the area's leading tourist industry player has enlarged the scope of its marketing and promotional activities this year and venturing into new markets taking into account the big company potential that exists.

He divulged that the prize-winning DMC will be taking part in 44 exhibitions and road shows in abroad markets this year-- 10 more than the previous year.

For the very first time, the Dubai-headquartered business will focus in markets like Japan, India, Africa and South America which provides enormous development potential. It will participate for the first time in three exhibits in Nigeria, Kenya and South Africa.

He included: "We are using new markets and enlarging our business from others as we noticed boost in the variety of tourists from markets like India which has actually seen an 18 per cent in visitors in 2014 compared to 2014.".

Alpha will have a strong existence in lots of tourist industry exhibitions and Road shows in the very first quarter of this year, some of which are ILTM Tokyo, a crucial leisure travel show, ITB Berlin, the world's number one travel and tourist market exhibit, Seatrade USA, a cruise tourist program, and a major roadway show in China along with GIBTM in Abu Dhabi.

Samir anticipates the variety of tourists concerning Dubai through Alpha to see a 15 percent development this year.

Regarding the launch of an unique Gourmet Bus, as announced during the Arabian Travel Market (ATM) in 2014, he stated the task is awaiting approval from the Dubai Municipality. "It's a distinct project that will boost the appeal and tourist attraction of Dubai amongst the tourists and residents alike," he added.