Shrug of those winter blues and bask in the fervent features of Spring Summer as New Look launches its season collection. Shuffled off the runway New Look presents its key collection for women and men.
New Look has spring-summer 2014 all stitched up in a stand-out womenswear collection. Tomorrow’s Yesterday is monochrome at its best; polka dots, gingham and stripes infused with flashes of baby pink. Blouses tuck into distressed mom cut denim and chunky buckle belts. This cutting-edge fashion story is packed with intriguing contradictions such as its mix of sporty mesh with glamorous chiffon or the delicate lace trims that edge bold graphic prints.
Eclectic is key to California Dreaming – a mash-up of ethnic and tribal influences that re-defines boho-chic. Think richly coloured patchworks and paisleys, elephant-motif prints and neo-vintage florals. Loose silk tees are teamed with rustic beaded jackets and print matching is key in harem trousers and crop tops. Underpinned by tough ankle-boots or chunky-strap sandals and accessorised with printed backpacks and bold ethnic-look jewellery.
Seattle Grunge mixes mottle-wash denim with surf-inspired tropical florals and palm prints. Combining urban grit with resort glamour, this collection is packed full of statement pieces. Acid wash jeans and jackets sit with flashes of neon pink and a touch of pretty embroidery adds a feminine edge.
Neon Bloom is a high summer story, combining sugary shades and delicate fabrics in a new spin on the art of floral dressing. Skirts are mid-length and intricate in delicate lace and slouched jersey jumpers are updated with statement necklaces for a modern clean look that is incredibly pretty – but fresh too. These big fashion stories are complemented by New Look’s stand-out shoes and accessories, ultra-feminine lace and floral-print lingerie, and retro inspired swimwear.
Pops of neon, graphic print and clean, structured shapes revitalise shoes and accessories this season. Delicate detailing on pretty pastels adds femininity with embellishment and statement jewels. Tribal is revisited with ethnic beading, Aztec prints and a rich colour palette of crimson reds, burnt orange and luxe metallics. The Inspire range brings gorgeous trends to plus-size women, with stylish dresses, jeans and tops available up to size 28.
For Menswear Spring Summer, Skater is the high fashion trend for SS14. Leather panelling remains prominent throughout but is highlighted with both tropical and dark floral patterns. Matching bold prints on sweats and jackets create an urban edge whilst the bomber hails as the hero-item of the collection. Updated in vivid tropical prints it takes centre stage and injects a dose of ‘wow’ factor. Colourful printed snapbacks, contrast high tops and bright bold backpacks are on hand to add flashes of colour into the range.
The casual fashion collection uses muted primary colours and understated prints throughout. Checked shirts, chinos in blue, mustard, navy and burgundy and lightweight knits form the base of the trend, with shorts adding an update to the SS14 wardrobe.
SS14 focuses on the fit and cut of the classic suit in the Tailoring collection. Tweed and cotton suits are offered in various colours and prints. Matched with tropical shirts, this allows for a different dimension to the usual occasion wear. Shorts and blazers in pastel colours are worn together with desert boots, enabling a casual feel to an otherwise classic look. Lightweight trench coats are an added bonus to an already complete collection, worn alongside printed light scarves and pocket squares to create a sleek and suave look.
Tokyo Laundry, one of New Look’s newest brands, introduces casual and relaxed basics that effortlessly complement New Look’s SS14 Menswear Collection. The collection focuses heavily on the surf scenes of Hawaii, with prints flowing through shirts, shorts and graphic print tees. Teamed perfectly with brightly printed board shorts, they allow a laidback feel to come through the range.
Bold primary colours inject a dose of vibrancy, helping to transform classic chinos with shades of scarlet, cobalt and canary yellow. These tones are highlighted on smart shirts and polo tees. Denim shirts are worn and distressed, and best teamed a crew neck sweater to allow for a relaxed cool.
Tokyo Laundry also offers an urban edge for the forward fashion thinking man whilst creating sporty silhouettes. Head soon to the New Look stores located at The Avenues and Al Bairaq Mall, Fintas.