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Al Masaood Automobiles wins the prestigious “Renault Global Partners Award, P.A.R.I.S. Challenge”

Al Masaood Automobiles wins the prestigious “Renault Global Partners Award, P.A.R.I.S. Challenge”

Al Masaood Automobiles, Abu Dhabi’s best car dealership and distributors of Nissan, Infiniti and Renault, has been titled as the champion of the 2019 edition of the Renault Global Partners Award, P.A.R.I.S. Challenge the most distinguished accolade for car dealerships granted for outstanding performance in Sales and Aftersales-tapping into new market segments, posting an improvement in sales volume and giving the company's trademark touch of distinction in customer satisfaction.


Renault Abu Dhabi was known as the best performing Renault dealership in 2019 internationally for marking Year-on-Year progress to strengthen the French auto brand’s position as evidenced in its achievement of 40 per cent sales increase in 2019, resulting in an improved market share of 1.4 per cent in the Abu Dhabi market. The company exceeded other Renault dealerships from around the globe.


This great milestone is credited to the successful efforts to revamp Renault's brand image across the Abu Dhabi market-adopting a solid re-formulated marketing approach focused on regionally based retail and fleet customers. Also, Renault Abu Dhabi's Sales and After Sales teams showed strong loyalty and dedication in attracting new clients, bringing in new customer demographics to the brand’s client portfolio, and supporting the business through various offerings and value-added services. As a result of their efforts, the last two years have seen Renault Abu Dhabi's posting of original performance levels despite testing market situations.


H.E. Masaood Ahmed Al Masaood, Chairman, Al Masaood Group, said, "We are gratified to receive this award, which strengthens our position as an international benchmark across the flourishing automotive market. The award serves as a testimonial to the strong dedication exhibited by our staff and their dedication to offering top-line services to our customers. Being awarded the “Renault Global Partners Award, P.A.R.I.S. Challenge” highlights our achievement following decades of hard work and commitment involved by everybody associated with our day-to-day operations."


Renault Abu Dhabi’s efforts completely employed the concept of innovation through its installation of highly appealing and interactive campaigns and advertisements that sought to tap into new customer segments, expand Renault's diverse portfolio of offerings, and maximize display via digital channels. In line with this, the group successfully introduced the 'R-Store', a pioneering state-of-the-art facility and one-stop-shop that throws the spotlight on Renault's high standards and best practices. Collectively these forces led to a wave in domestic sales and a more diversified portfolio of customers as compared to preceding years.


Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles, said: "It is very gratifying to have received this prestigious global award from Renault, as it recognises the tremendous efforts that the Al Masaood Automobiles’ team has invested to grow and expand the Renault brand in Abu Dhabi. It is also very pleasing to see how our Abu Dhabi customers have rekindled their love for these innovative French cars and started building stronger engagement and affinity to the brand. For us, it does not end here--we are committed to further reinforcing the Renault brand through our top-line products and services, and elevating our customers’ experiences to bringing the business to newer paths of success."