HTC has announced the newest addition to its HTC Desire series, the HTC Desire 12s, continuing the trend in the series of affordable, high-quality entry-level smartphones. The HTC Desire 12s gives consumers a whole new experience starting with its appearance; its unique striped dual texture design evokes a flagship smartphone feel due to laser engraving, creating a smartphone that is both aesthetically pleasing and comfortable to hold. The HTC Desire 12s offers considerably better specs and functions than its predecessor, which includes 13-megapixel front-facing and rear-facing cameras. Coupled with its tempting price tag of AED 729, the HTC Desire 12s is the best choice consumers can make when buying an entry-level smartphone.