Business & Investments

Soueast UAE Unveils All-New S08DM 7-Seater Plug-in Hybrid SUV

SOUEAST UAE has introduced the all-new Soueast S08DM, a seven-seater plug-in hybrid SUV (PHEV) that combines power, efficiency and advanced hybrid technology for modern drivers in the UAE.

Exclusively distributed in the country by Elite Group Holding, the Soueast S08DM enters the market amid rising demand for fuel-efficient and electrified SUVs that offer strong performance alongside extended driving range.

Hybrid Power and Long-Distance Capability

The S08DM is powered by an advanced dual-mode hybrid system, delivering 355 horsepower and 530Nm of torque. The system enables a combined driving range of up to 800 kilometres, while also improving overall fuel efficiency.

Designed with families and active lifestyles in mind, the SUV offers a spacious seven-seat layout alongside practical features suited for long journeys.

The launch aligns with SOUEAST’s global philosophy, “Ease Your Life,” which focuses on providing accessible, future-ready mobility solutions through innovative vehicle technologies.

Launch Event and Market Expansion

To mark the debut of the new model, SOUEAST hosted a special test-drive event, inviting media representatives and influencers to experience the SUV’s performance and features firsthand.

Elie Nehme, Senior General Manager of SOUEAST UAE, said the model represents an important step in the brand’s regional expansion.

“With the S08DM, we are expanding our PHEV portfolio in the region with a model that brings together power, efficiency and practicality in a seven-seat SUV format,” he said. “As interest in electrified mobility continues to grow across the country, this model aims to redefine the era of smart power.”

Advanced Technology and Comfort Features

The Soueast S08DM is equipped with a range of smart technologies and comfort-focused features, including:

15.6-inch tilting central smart screen
Armrest refrigerator with cooling and heating functions
Versatile seat configurations for passengers and cargo
More than 15 intelligent driver-assistance systems to enhance safety and driving confidence

These features position the SUV as a cost-efficient option in the competitive PHEV SUV segment, offering premium technology and comfort at an affordable price point.

Pricing and Availability

The special launch price for the Soueast S08DM starts from Dh113,500 + VAT.

The vehicle is currently available for viewing and test drives at SOUEAST showrooms across the UAE, including locations on Sheikh Zayed Road and Deira in Dubai, as well as Abu Dhabi, Ajman and Al Ain. Customers can also explore the model at the brand’s display in Dubai Festival City Mall.