HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council, and Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, visited Dubai Electricity and Water Authority's (DEWA's) stand at the 15th Arab Media Forum (AMF) where they were received by HE Saeed Mohammed Al Tayer, MD&CEO of DEWA.

DEWA is participating in the AMF as Sustainable Partner. The forum is being held from 10-11 May 2016 at the World Trade Centre Dubai, under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, under the theme 'Media for Good.'

At the forum's exhibit, DEWA's stand displayed its efforts to achieve sustainability, establish strategic programs, and raise awareness about the value of logical use, and protecting the environment. DEWA likewise revealed its accomplishments in smart transformation, and the Smart Dubai effort introduced by HH Sheikh Mohammed bin Rashid Al Maktoum, to transform Dubai into the happiest city in the world, and also targeted media organisations and reporters by highlighting the function they play to in achieving environmental sustainability, and their efforts to convey a message of rational usage to the community, encouraging eco-friendly practices as part of daily life.

Throughout the event, DEWA presented its efforts in sustainability to a few of the most important government officials in the Arab World, in addition to important media personalities, a variety of political and scholastic leaders, and 2,000 Arab and non-Arab journalists.

DEWA likewise highlighted its three smart initiatives, which include Shams Dubai, to install photovoltaic panels on rooftops to generate solar power, Smart Applications and Meters, and the Green Charger to build the infrastructure and charging stations for electric vehicles.

"We are glad to be the Sustainable Partner to the AMF, which has become a platform to talk about the development of the present and future functions played by the media. It has also end up being a platform to gather journalists, who have become partners through our efforts and programmes to boost environmental sustainability, and motivate members of the community to embrace practices that contribute to the rationalising of electricity and water, to ensure the sustainability of our natural resources for us, and for generations to come," stated Al Tayer.

"Digital and social networks has a big influence on today's world. There is a vital need to utilize this platform today more than ever previously. The media has the possible to boost a culture of preservation and the reasonable usage of water and energy by communicating the need to protect and promote renewable energy resources. DEWA cooperates with a host of different media companies to promote a culture of development and highlight DEWA's efforts released to safeguard the environment. This supports DEWA's vision to become a sustainable innovative world-class utility, and the Dubai Plan 2021 to make the Emirate sustainable with its resources, and make the environment clean, healthy, and sustainable," added Al Tayer.

"DEWA's CSR initiatives have constantly been an integral part of its strategy to serve the public excellent. DEWA is not just involved in the provision of energy services and water, but also strives, through community-oriented programs, to make society happier and promote the development and prosperity of Dubai and the UAE," Al Tayer continued.

AMF 2016 is the biggest event in Arab media, and develops a platform to help with discussion and conversations about the problems dealt with by media in the region and around the world. The forum attends to the future of media, difficulties dealt with by media, and establishes options to overcome these challenges. The forum also motivates UAE-based university and university student of media to participate in workshops, with support by young Emirati volunteers from different universities and colleges. The Organising Committee of the AMF has actually revealed DEWA's involvement as Sustainability Partner in the 15th AMF. This will further improve relations in between DEWA and Dubai Press Club (DPC), the organisers of AMF. DEWA's involvement shows its gratitude for the media, and the role it plays to raise awareness about specific problems that might impact people's lives, and the reasonable usage of energy and water.