GEMS Education has partnered with Aimia Inc. (TSX: OBJECTIVE) - an information driven advertising and loyalty analytics company locateded in Canada - to create the region's very first education-related rewards and benefits programme.

Aimia and GEMS Education will certainly establish a program that will certainly supply the GEMS community of over 300,000 parents, teachers, team and trainees, from 48 GEMS institutions in the UAE, with partner discount rate deals and special custom-made experiences that will certainly aid balance out the expense of tuition charges.

The initiative is additionally GEMS Education's way of giving back to parents and saying 'Thank You' for the count on that has actually been placed in their colleges over the years.

Dino Varkey, Chief Executive Officer, GEMS Education, said: "Following our news of the GEMS Rewards Program earlier this year, we assigned Aimia as our program consultant and innovation service provider to form the effort. Our key goal is to help decrease the net result of school costs on a family members's budget and to reward GEMS teachers and personnel for the amazing job they do."

The programme will take advantage of the most recent mobile technologies to provide customized and targeted incentives. Partnering with the region's most demanded brand names, the program will supply attracting discount rates, acquire one get one provides on products/services, benefits and special experiences throughout dining, healthcare, health, hospitality, travel, retail, entertainment, playthings and stationery. It is anticipated that even more companions will certainly be subscribed over the following few months.

Paul Lacey, Aimia Middle East Managing Director, explained: "The team at GEMS Education are dynamic thinkers with a solid vision for the future. Aimia and GEMS are interacting to establish a market leading reward suggestion that will certainly provide real value back to parents, teachers and staff. Whilst this is a new market for us, the basics of commitment and information driven marketing continue to be - to give a unique, gratifying and customised recommendation for customers."

Aimia owns several coalition loyalty programmes consisting of the highly effective Air Miles in the Middle East and Nectar in the UK. They additionally manage programmes for excellent clients worldwide including clients in the UAE, Qatar, Saudi Arabia and throughout the GCC covering the retail, banking, hospitality, telecom and entertainment sectors.