Endurance Advertising - World's Longest Commercial
By Elisha Burberry

A Brazilian man has talked his way in to the world record publications by chatting non-stop for over 14 hrs in aid of a new commercial soon to be launched by Emirates Airlines that advertises a brand-new non-stop trip from Dubai to Sao Paulo. The Sao Paulo native, who goes just by the name "Continuous Fernando" efficiently waxed lyrical regarding his cherished home city for an entire 14 hours 40 mins in front of the film crew, who followed him around throughout at his house.

The facility of the new endurance commercial is that Fernando is awaiting his close friend to get here on an aircraft from Dubai, a non-stop trip which takes 14 hours. We watch with intrigue as Fernando gets up and makes breakfast (which includes the juice from a fresh coconut), takes a shower, unwinds on a hammock (which falls down) and potters around your house and treats us to a bit of guitar playing, all the while feeding us with interesting info concerning Sao Paulo.

As the day with Fernando unfolds, we discover a growing number of about the city of Sao Paulo and the culture of Brazil; we learn more about the cafes and bars, where to see a football match, the best markets, gay satisfaction, Brazilian ju-jitsu, samba and flip flops. For over 14 hours, Fernando reveals the keys of Sao Paulo, permitting us right into a world of local knowledge that is not featured in overview books and not widely known by international site visitors, commonly with comical words of wisdom such as: "If attacked by a snake, you'll hesitate of the sausage."

The 14 hour commercial is absolutely rather a feat, and regardless of the non-stop Brazilian endurance chatting, he never seems to tire - after all, as the Southern Hemisphere's a lot of inhabited city, there's plenty to speak about. Located in the large region referred to as the Brazilian Highlands, Sao Paulo has a typical elevation of around 800 metres over sea level - yet it's just 70 kilometres from the Atlantic Sea and with a subtropical climate it's typically warm adequate to take pleasure in the open airs all the time.

The city is an envigorating mix of cultures; originally inhabited by Native Americans and later on by Portuguese colonists, the city got a huge population of African slaves in the 17th century, offering the major resource of hand-operated labour for the coffee and sugar walking stick ranches. As coffee ended up being the biggest product in the area in the 1870s, the city thrived and from 1870 onwards, urbanisation of the city took place as swamps were changed into gardens. Waves of immigrants including Japanese, Chinese, and Europeans later came to the city and have contributed to the multicultural nature to the metropolis.

So if you're thinking of going to Sao Paulo, [http://www.nonstopfernando.com/] continuous Fernando's record breaking 14 hr advert is an optimal method to pick up from a real online indigenous all about the city; from background to hedonism, or even a some Portuguese lingo understanding, the sparkling Brazilian's gift of the gab is well worth watching if you're require some local knowledge.

Elisha Burberry is an online, independent journalist and eager tourist and watersports lover. Originally from Scotland, she now stays in London.