Emirates NBD, one of the leading banking groups in the region, observed UAE Flag Day with personnel events at its Deira headquarters and Meydan office.

A leading and longstanding player in the UAE banking industry, the bank has actually also revealed plans to note Flag Day and the month extended period leading up to UAE National day with the launch of a Oath Renewal campaign via Snapchat, supported by the bank's online and offline media platforms. The bank has created a creative Snapchat National lens to allow UAE residents renew their vow. Residents could scan a unique Snapchat code to unlock the lens and pick a male or female profile in typical Emirati clothing to personalise their experience. The lens then allows individuals restore their oath by teleprompting the vow text.

Emirates NBD's Vice Chairman and Managing Director, Hesham Abdulla Al Qassim was the initial to renew his oath. Speaking on the sidelines of the bank's Flag Day event, Al Qassim said, "As the UAE's leading bank we are thrilled to supply UAE residents an innovative and interesting way to commemorate nationwide satisfaction. Our efforts are aimed at cultivating the spirit of unity and uniformity in the nation, using systems such as Snapchat that are popular among millennial nationals."

In the added to UAE National Day, the bank is also introducing a series of imaginative national pride geo-filters and lenses. I On top of that, the bank will arrange several community and personnel activities, consisting of the Emirates NBD Unity Run, volunteering initiatives and a staff festival in the month of November.

Seen here in the picture are Hesham Abdulla Al Qassim, Vice Chairman and Managing Director and Shayne Nelson, Group Chief Executive Officer, Emirates NBD, declaring their obligation to the UAE flag, together with participants of the senior administration and team at Emirates NBD's Flag Day ceremony.