will.i.am becomes the voice of Expo 2020's global campaign that reveals why millions should‘Be There’ at the world's Greatest show
• The rapper and producer celebrate the highlights of humanity and its future inventions
• Hussain Al Jassmifeatures, Emirati singer and expo ambassador in the Arabic version
• Filmsdebutaheadof one year to go until the expo doors open on October 20, 2020
American rapper, producer and creative innovator will.i.amis Expo 2020 is the voice of Dubai's new landmark moment, celebrating the incredible history of human achievement and anticipating more upcoming achievements in the fields of art, music, fashion, science and More.
The ‘Be There’ film, which suggests Expo 2020 plans to add to this impressive global lineup With the attractions awaiting visitors to the event, is a fast-paced cinematic montage that chronicles many inventive milestones in history such as the discovery of gravity, the construction of pyramids, and mastering aircraft.
The film, which is active in 29 markets and 14 languages, even if you’re not there for those pioneering moments, you can 'Be There' to witness the next wave of human ingenuity when Expo 2020 When Dubai opens its doors on October 20, 2020.
An Arabic version was also screened of the voice of Emirati artist Hussain Al Jassmi, who was announced as the Ambassador of the Expo 2020 Dubai earlier this month.
Executive-Director, Expo 2020 Dubai Bureau, Najeeb Mohammed Al-Ali, said: The film embodies a sense of human determination and ingenuity that has brought us to where we are today, and the inventions and innovations that shape the future. Expo 2020 is the emotional and optimistic feeling we want to achieve in Dubai - come on, 20 October 2020 to inspire the world.
“We are happy to share additional insights on what visitors can expect when they comes to Expo 2020 Dubai. We want to encourage people around the world to learn, discover, collaborate and be inspired by how an innovative spirit can help make the world a better place, one global goal at a time.”
The first World Expo held in the Middle East, Africa and South Asia (MEASA) region, Expo 2020 takes place in a city founded on the hope for the future of Dubai, and is considered one of the world's finest Show of human intelligences, Under the theme of ‘Connecting Minds, Creating the Future’.
The six-month event will give millions of visitors the opportunity to visit 192 national pavilions and learn about different traditions, cultures and achievements, while exploring real-life solutions to current global challenges in the sub-topics of opportunity, mobility and sustainability.
On an endless journey of discovery Through interactive exhibitions, live events and entertainment, engaging discussions and educational forums, visitors will be challenged and inspired to become change makers, and be part of creating a sustainable future for more generations. Expo 2020 expects to attract 25 million visits and is expected to welcome 70 per cent from outside the UAE, a new record for the World Expo.