Dubai is a city that takes center stagein the global food motion as individuals search for a genuinely gastronomic experience made from fresh and excellent top quality food. The Waterside Market is at the center of this pattern, quickly getting popularity amongst residents and citizens buying fresh food.

The Waterfront Market, a 120,000 square meter facility, opened its doors to the general public in June 2017. This purpose-built facility is made to make sure high quality and freshness, worth for loan and benefit for retailers and consumers alike. Located at the crossway of Al Khaleej Roadway and Abu Hail Storm Road on the Deira Corniche neglecting the Deira Islands, the Waterfront Market has actually committed sections including fish and fish and shellfish, fruit and vegetables, meat and fowl, and completely dry products including flavors, nuts, and honey all under one roof.

The Waterfront Market brings a new idea in fresh food retailing and innovates on the traditional principle of a public market. The facility provides the comforts, ease and tidiness that customers have pertained to expect including ample below-ground vehicle parking, fully cool facilities, world-class hygiene criteria and upkeep, supplementary retail and solution outlets as well as best-in-class supply chain, supplying a variety of products at advantageous consumer costs.

Mohamed Khamis Maktoom Al-Shehhi, Mall Director of Waterfront Market said, When we look at fresh food, quality is critical. There is no question as to the importance of freshness. It provides nutrition and goodness to the body from taste to health benefits, not to mention the benefit of reducing the carbon footprint associated with packaging and food processing.

Along with the fresh grocery store, the Waterfront Market hosts greater than 50 retail electrical outlets to cater for shopper's everyday and lifestyle requirements. Sellers include a drug store, money exchange and transfer, oud shop, blossom shop as well as a range of food and drink outlets from tea and coffeehouse to laid-back and family eating alternatives found on the boardwalk encountering the sea.

"We are confident that the Waterfront Market's unique proposition will certainly continue to draw in food travelers and healthy and balanced eaters. Buying here is an experience residents and site visitors from all walks of life will certainly locate relevant and motivating," wrapped up Mohamed.

Waterfront Market launched an interaction campaign in mid-November intending to develop even more awareness about the location and display the vibrancy, quality and diversity of its food and retail products. The incorporated advertising and marketing campaign utilizes an ideal mix of media networks including radio, outdoor, digital and straight advertising along with in-mall activation programs.

The Waterfront Market is a modern purpose-built facility growth led by Ithra Dubai as part of its initiatives to maintain Deira's legacy in fresh food trading and keep its legendary standing as one of Dubai's communities abundant in heritage and practice.