Dubai, United Arab Emirates, 27 February 2019: The Middle East is witnessing a dramatic change of attitude towards the water, how we consume it and how to minimise the amount we waste, and water treatment experts say the revolution will continue to gather pace over the next few years.

In the UAE and other parts of the region, the use of technology to create sustainable water treatment solutions is being driven by eco-friendly consumers.

But theres a lot more to this than people insisting on reusable cups and avoiding plastic straws and delivery food cutlery.

Reducing plastic waste is now taken very seriously by big players in the industry, and one of them, Culligan Middle East, is helping businesses across the region cut plastic waste and water wastage, and in the process protect their bottom line.

The company, which has a manufacturing facility in Dubai and a network of regional offices, works directly with consumers and organisations to deliver one-stop water solutions.

Water scarcity is a big concern in this region, and the good news is that attitudes to water consumption, waste and sustainability are changing fast in the home, and in business, said Marco Seghi, Service Director at Culligan Middle East.

In the UAE, consumers are now more likely to have filtered water on tap in the home and office instead of plastic bottles. In the last year, filtered water systems have enjoyed an increase in popularity.

Theres a constant flow of improving technology to support the growing demand, including, carbon block filters and improved bottleless, plastic-free filtrations systems.

After years of research and improvements, the use of UV OUT lamps in water treatment solutions means commercial customers can now have unlimited supplies of disinfected water without any chemical treatment. The same is possible for drinking water dispensers in the home.