Visa and Whish Money Forge Strategic Alliance to Transform Digital Payments and Financial Services
In a landmark development for the regional fintech landscape, Visa, the global leader in payments technology, and Wish Money SAL, a leading regional fintech innovator, have announced a strategic alliance aimed at revolutionizing digital payments and financial services both regionally and globally.
The partnership was formally inaugurated at a signing ceremony, signifying a major milestone in the evolution of fintech collaboration in the Levant and wider Middle East. This move will enable Wish to integrate Visa’s advanced digital payment and money movement technologies into its ecosystem, delivering enhanced services to its more than 1 million app users.
Leila Serhan, Senior Vice President at Visa and Group Country Manager for North Africa, Levant, and Pakistan (NALP), emphasized the partnership’s significance:
“This strategic partnership between Visa and Wish is the first in the Levant region with an e-wallet and money transfer company. It reflects our shared values of trust and innovation. By bringing Visa’s advanced payment technologies to Wish’s expanding user base, we are enabling secure, seamless global money movement and supporting their international growth across over 200 countries.”
Toufic Koussa, CEO and Co-Founder of Whish Money, noted:
“This collaboration with Visa marks a significant milestone in Wish Money’s journey. Integrating Visa’s world-class technology allows us to deliver even more secure and efficient financial services. Visa’s rigorous compliance standards reflect the strength of our security protocols and operational integrity, and we are proud to be their partner in the region.”
The alliance positions Wish Money to scale its offerings across borders while maintaining the highest standards of security, compliance, and user experience. At the same time, it gives Visa access to Wish’s growing market and customer base, aligning with its goals of expanding digital payment adoption and financial inclusion.
As Visa and Whish join forces, the partnership is expected to set a new benchmark for digital innovation, foster economic growth, and accelerate the evolution of the fintech ecosystem across the region and beyond.
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