United Foods Company (UFC), a leading Emirati food business in the Middle East has actually extended its item variety by introducing new items under its flagship brand Aseel today (Sunday, February 21, 2016) during its involvement in the Gulfood 2016. The items are targeted at business-to-business and business-to-consumers.

UFC's flagship brand Aseel is a leading Ghee brand in the Middle East and the company announced the launch of the first Trans Fat Free Ghee in the region. Following the launch of Aseel Extra Virgin Olive Oil last year, the business has actually introduced Aseel Trans Fat Free Ghee in line with its constant efforts to bring out healthy and delicious items that successfully resolves the growing health concerns of the area.

'Aseel Trans Fat Free Ghee' has been developed to resonate with consumer sentiments of health and wellness. A brand-new generation product with premium buttery flavour and considerable health benefits is available in two variations of Aseel Trans Fat Free Ghee with the goodness of Sunflower Oil' and 'Aseel Trans Fat Free Ghee with Canola Oil' which is rich in Omega 3 and known to be heart healthy.

UFC's 2nd offering, Aseel Tahina is made from the finest sesame seeds procured from Ethiopia and prepared by one of the best and oldest Tahina master makers in the Levant region. It is packaged after 35 stages of processing, including refining, filtering, peeling, cleaning, roasting and grinding without ingredients. Gluten-free and a crucial source of iron, Tahina is used as a dressing, marinade or an important component in Levantine food such as hummus.

Fethi Khiari, CEO, United Foods Company, stated: "We are happy to mention that Aseel is the No. 1 Ghee brand in UAE and other markets in the region. Aseel Ghee owns more than 70 % volume market share in UAE and has a strong leadership in other nations, he included. We have actually introduced 'Aseel Trans Fat Free Ghee' after strenuous R&D to alter the perception of consumers about Ghee and address their health concerns.

Gulfood 2016 has actually positioned itself as the world's leading food trading platform, hosting more than 5,000 companies from over 120 nations. It expects a visitor footfall in excess of 85,000 and check outs from presidents, ministers, government officials, and nationwide trade associations from all over the world. Gulfood is a perfect venue to connect with suppliers, sign deals with global exhibitors, and get high rois through networking.

"Gulfood is global food and hospitality market which will be attended by market experts in big number and an incredible platform to promote our new items to business-to-business and business-to-consumers. We are confident of re-staging Aseel to new heights with the launch of these brand-new items. We prompt visitors to come to UFC's stand to read more about.

our brand-new in addition to existing range from our portfolio of brands including Aseel, Mumtaz, Nawar and Safi" concluded Khiari.

UFC will be present at Stand CC8-18 in Concourse 2 of the Dubai World Trade Centre