UAE Animal Brands Among 92 Winners of the 2017 Animalis Edition of the World Branding Awards

The Animalis edition of the prominent World Branding Awards saw 92 brands from 35 nations called "Brand of the Year" in a glittering ceremony held at the Hofburg Palace in Vienna today. The Animalis version of the Honors concentrated on animal and animal brands.

Animal World, FURminator, Hill's Prescription Diet regimen, KONG, ORIJEN, Pedigree, Petplan, PURINA Pro Plan, Red Dingo, Tetra and Whiskas were announced as global winners. Regional winners were Equi-Trek (United Kingdom), Evidensia (Sweden), Fressnapf|Maxi Zoo (Germany) and Horze (Finland).

National tier winners from the UAE were Dubai Aquarium & Underwater Zoo for Animal Education - Public Aquarium and Dubai Kennels & Cattery in the Travel Services - Relocation group.

Various other nationwide winners included V.I.P. Petfoods (Australia), Aeon Pet (Japan), Amiguard ( Switzerland), Cunipic Alpha Pro (Spain), Earth Rated (Canada), Equsana (Denmark), Irish Rover (Ireland), JerHigh (Thailand), JUWEL Fish tank (Germany), Manfred of Sweden ( Sweden), MONGE (Italy), Pets In your home (United Kingdom), Rogz (South Africa), Royal Canin (France), and Vetmeduni Vienna (Austria), among others.

4 NGOs - the Borneo Orangutan Survival Structure (Indonesia), The David Sheldrick Wild animals Trust fund (Kenya), The Jane Goodall Institute (USA) and Wildlife Friends Foundation (Thailand) - were additionally identified for their job.

The Awards celebrates the achievements of some of the best brand names around the globe. Distinctly, champions are judged with three streams: brand evaluation, consumer market research, and public on-line voting. Each brand was named "Brand of the Year" in their respective categories.

The Honors is arranged by the World Branding Forum, a global non-profit organisation dedicated to progressing branding standards for the good of the branding community in addition to customers. It arranges and funds a variety of educational programs, and has joint collaborations with leading colleges and museums. The Forum additionally releases branding information on its website that reaches a global target market of over 4 million visitors.

" The Animalis version of the Honors commemorates the achievements of pet and pets brands from around the world. Customer elects count in the direction of 70 percent of the last score, so winning brands have to have actually constructed a solid connection with their customers in order to win," said Richard Rowles, Chairman of the World Branding Forum.

" Over 60,000 animal and animal fans from worldwide voted for greater than 800 brand names from 35 countries. Winning brands have needed to strive to stand apart from the tough competitors," stated Peter Pek, Chief Executive of the Forum.

The event was hosted by Stuart Freeman from Radio FM4 in Austria. For more information and the complete list of victors,

About the World Branding Forum.
The World Branding Forum (WBF) is a registered global non-profit organisation. Its goals and activities are to give increase the standards of branding for the good of the industry as well as customers. The WBF produces, takes care of and supports a wide variety of programs covering study, development, education, recognition, networking and outreach. For additional information,

About the World Branding Awards.
The World Branding Awards is the premier awards of the World Branding Forum, a signed up charitable organisation. The awards recognises the accomplishments of some of the world's best brands. There are three significant tiers of honors - the Global Award is granted to international brands, Regional Award for brand names that cover a geographic region, while the National Award is awarded to brands that are household names in their country of origin. For more information, check out

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