Noon, the Middle Easts major online shopping platform, is the first e-Commerce organization in the region to entirely shift to cashless options for the payment of online orders. To support the transition, Noon has collaborated with Visa to offer new UAE and KSA customers a 10% discount* when they pay online by their Visa card.

Since the onset of the COVID-19 outbreak, Noon has seen a surge in home deliveries in the UAE and Saudi Arabia. The e-Commerce retailers decision is targeted at making sure the safety of their delivery personnel and customers in line with local governments social distancing guidelines.

To honour its Stay safe at home, while we deliver to you message to consumers, Noon has also enacted numerous other measures, such as adding a Leave at my door option at checkout, sanitizing its facilities and packages and monitoring the hygiene of warehouse and delivery personnel to stem the spread of COVID-19.

Faraz Khalid, CEO of Noon, commented: Noon is dedicated to delivering the safest and most easy shopping experience to our customers. We are experiencing elevated levels of demand on the platform, as well as raised levels of concern from our customers concerning the safety of their online deliveries. To alleviate this concern and to protect our delivery agents, we have shifted to a card-only payment model in the UAE. In Saudi Arabia, we have moved a broad majority of our catalogue to card-only payment option as well. This partnership with Visa will support the drive towards safe and cashless ecommerce in the region, and we look forward to this deep-collaboration continuing in the future.

Marcello Baricordi, Visas MENA General Manager, stated: We know clients in UAE and KSA are more and more comfortable with digital payments, and our research has proven that more than two thirds of local consumers already prefer using cards over cash when shopping online, because they find the former more safe and easy. Knowing that every Visa transaction is protected by multi-layered security protocols only assists to increase that comfort and peace of mind. We laud Noons decision to go cashless and are delighted to have this chance to not only allow this digital transformation, but also do our part for our communities. We hope it motivates other retailers to do the same especially during these unprecedented times.

Noon retained that its move to remove cash on delivery and only accept prepaid payments was rolled out a few days ago and that it has been well accepted by their customers.

To learn more about remaining secure when shopping online, customers can get more information from Visas educational resources for UAE and KSA.

* Visa cardholders in UAE and KSA can enjoy10% off up to 50 AED/SAR on their first noon order