Smart Dubai Office (SDO) held an introductory meeting at the headquarters of Dubai Customs, throughout which H.E. Dr. Aisha Bint Butti Bin Bishr, Director General of SDO, showcased the Smart Dubai Happiness Agenda, which follows systematic and science-based approaches to allow Dubai City to create the opportunities that would result in happiness across the city by allowing its residents and visitors the ability to access services in a 24/7 simple, effective and convenient method, therefore creating a high level of complete satisfaction and happiness in their life.

The meeting comes as part of SDO's roadmap to implement the Happiness Agenda, the SDO being the entity charged of leading Dubai's change to a smart city and at the same time aiming to attain people's happiness in line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, making Dubai the happiest city in the world through utilizing technology innovations. Smart Dubai is working side by side with its strategic partners in the general public and economic sectors to improve happy experiences for the whole city.

The Smart Dubai Happiness Agenda is generally focused on developing a technique related to happy experiences based upon scientific grounds and created to assist decision-makers and leading entities from both the government and economic sectors in identifying the impact of policies, programs and projects in regards to how much they achieve the complete satisfaction and happiness of the society.

During the meeting, Dr. Aisha showcased the Happiness Agenda initiative, which adopts a globally unique, science-based approach that puts the happiness of the general public at the forefront of its priorities, stressing the significance of joint action and the requirement at this phase to unify efforts with the founding tactical partners making a success of Smart Dubai's initiative targeted at placing Dubai as the smartest and happiest city worldwide. Dr. Aisha described that the program included a roadmap developed by Smart Dubai following a careful study which included a range of policies and programs to make sure that leaderships are provided with adequate tools and assistance structures as essential for implementing the happiness strategy.

The meeting was participated in from Dubai Customs by Abdullah Mohammed Al Khaja, Executive Director of Customer Management, Saeed Ahmed Al Tayer, Executive Director of Policies and Legislation Division, Edris Behzad, Director of Client Management Department, Younis Mohammed Othman, Director of Information Technology Department, and Shamsa Al Raisi, Manager of Strategy Section at the Strategy and Corporate Excellence Department.

At the same time, Al Tayer revealed his pleasure at receiving the SDO delegation, highlighting Dubai Customs' support for the tactical goals of the Happiness Agenda initiative, which was introduced by the SDO and represented a roadmap for making Dubai the happiest city in the world in line with the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

He pointed out that Dubai Customs is striving to keep its leading position with respect to bringing happiness to its consumers and workers, especially after it had actually secured the top location among Dubai government entities in the general happiness meter at 95 per cent, according to the happiness meter initiative introduced by the SDO early this year.

Praising the productive and useful meeting with the SDO delegation which focused on the systems and objectives of the Happiness Agenda, Al Tayer highlighted Dubai Customs' keenness on bringing happiness to consumers, suppliers, partners, employees and the society. To this effect, Al Tayer said, Dubai Customs released Mestanis campaign in May 2015 to determine the happiness of its consumers in reaction to the Happiness Meter initiative, which was launched by HH Sheikh Mohammed in both the public and private sectors with the aim of determining individuals's happiness and satisfaction with Dubai government services.

Al Tayer explained that the gadgets that had actually been set up in 46 custom-mades locations and centres offered daily indications of how happy the visiting customers were, keeping in mind that Dubai Customs established and innovated smart systems intended in the first place at making clients pleased. Dubai Customs was successful in lessening the completion time of transactions to 20 seconds only for valid risk-free deals, he stated.

The Happiness Agenda follows a globally benchmarked change program structure, determining 16 programmes in 4 strategic portfolios - Discover, Measure, Change and Educate - to create an unprecedentedly sustainable level of happiness for Dubai.