Sleep Fine, UAE's trusted house brand for luxury top quality mattresses & foam products under the Salim and Sons Group, announced that it is opening a devoted factory for modern and classic couches, consisting of the prominent Arabic majlis. The 20,000-square feet production facility lies at the Sharjah Industrial Area 11 and will start procedures in June this year.

The brand's latest tactical move comes amidst intensive government initiatives to promote the tourism market in Dubai and the UAE according to the goal of UAE Vision 2021 to change the country right into among the most outstanding economic, tourism, and business capitals on the planet, while protecting the Emirates' unique practices, society, heritage, and abundant history. The nationwide initiatives are acquiring traction as Dubai is forecasted to effectively bring in more than 25 million site visitors from 180 nations in the following two years.

The company is gearing up to fulfill the growing need in facilities and accessories within the industry. The production center will be equipped with advanced machineries, a showroom and the interior design division taken care of by the country's well-known house designer Rococo Interiors, likewise had by the Salim and Sons Group. Besides sofas, it will likewise generate headboards, divan base, curtains, wall documents, and home accessories supplies.

Mohammad Tahgahzait, Advertising And Marketing Manager, Sleep Fine, said: "Our growing market base and the durable interiors market triggered the company's expansion especially the couches sector including the growing popularity of Arabic majlis also amongst non-Arabs as a very comforting and practical location for sitting and leisure. We are also keen to capture the resorts and hotels market which are seeking for innovative products created to supply an uncompromising relaxing experience to their visitors. The brand-new factory is a considerable asset that will certainly include a solid worth to Sleep Fines growth.

Established in 1987, Sleep Fine is a leading UAE brand made under the Salim and Sons Group which generates mattresses, couch sets, and sleeper sofa, a diverse selection of various density foams. It has become a well-known brand name in the nation and in the GCC for products that satisfy the international criteria for excellence, innovation, price and high quality.