The Sharjah Commerce and Tourism Development Authority (SCTDA) continues to work in order to setting up a steady foothold in the Northern European tourism market. Efforts to draw in more visitors from the area will begin this year with its upcoming participation at the Matka Nordic Travel Fair in Helsinki, Finland.
Set to take place from January 15 to 19, 2020, the contemporary edition marks the 2nd consecutive year that SCTDA will be joining the premier international travel event. In 2020, the Authority will exhibit Sharjah’s vary of diverse tourism choices - from world-class hotels to thrilling adventures and other exciting activities to exclusive packages and promos – which are anticipated to attract to the Northern European travelers.
The five-day Matka Nordic Travel Fair is the biggest travel and tourism exhibition in Northern Europe, an essential source market for Sharjah’s tourism sector. More than 50,000 visitors and about 20,000 tourism and travel agencies each year attend the global gathering.
According to SCTDA, the Matka Nordic Travel Fair is a chance for the Authority to increase awareness of Sharjah’s splendor and hospitality and what the emirate has to provide as one of the GCC’s top tourist destinations. SCTDA delegates will take benefit of the tour fair’s recognition to directly engage with a massive proportion of global tourists.
Furthermore, SCTDA will show Sharjah’s major hospitality projects launched to assist fast-track the industry’s development and enlarge its international competitiveness. Over the subsequent five years, for instance, the variety of hotel rooms in the city is predicted to extend by 50 per cent aiding the influx of visitors to the emirate. A total of 34 new hotel amenities with up to 5,700 rooms blended will be added to the present numbers within the period.
Besides Sharjah’s large-scale hospitality developments and special tourism products, SCTDA will additionally give emphasis on its key techniques to promote Sharjah as a year-round international vacation spot for family holidays.
H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said: “As the biggest tourism and travel exhibition in Northern Europe, the Matka Nordic Travel Fair is a massive and strategic platform for us at SCTDA to exhibit the emirate’s various range of tourism products for visitors and corporations in the region. Our participation is part of our non-stop efforts to elevate Sharjah’s profile as a main vacation spot that attracts all sorts of tourists from all over the world.”
The emirate is acknowledged for its world-class hotel services, present day tourism infrastructure, and thrilling activities, amongst others. Its eco-tourism segment is also gradually rising in reputation thanks to the government’s intensified enhancements of the local eco-tourism offerings and relevant promotional initiatives. International hospitality institutions have been flocking to the local market over the years to capitalize on its enormous boom possibilities amid the bright domestic tourism. Tourism is a key pillar of the government’s economic diversification initiative.
Sharjah welcomed more than 578,000 European vacationers in 2018, up 24 per cent from 468,034 travelers recorded in 2017.
Joining the SCTDA delegates in the international event are the executives of the Sharjah International Airport Authority, Sharjah Expo, Environment and Protected Areas Authority, Sheraton Sharjah Beach Resort & Spa., Radisson Blu Resort Sharjah, Coral Beach Hotel, The Act Hotel, Orient Tours, Wasel Tours, and TravTalk Magazine.