Sharjah aims to attract more visitors from China as SCTDA participates in COTTM 2016

Tourism

Sharjah aims to attract more visitors from China as SCTDA participates in COTTM 2016

Sharjah Commerce and Tourism Development Authority (SCTDA) is taking part in the China Outbound Travel and Tourism Market (COTTM) for the 3rd successive year. The leading exhibition, now in its 12th year, starts in the Chinese capital Beijing today, April 12, and will be held till April 14.

SCTDA's existence at COTTM 2016 comes as part of the Authority's strategic programme to promote Sharjah's tourist capabilities in specialised tourist fairs in the region and the world. Building on the success achieved during its previous 2 years of participation, SCTDA is looking for to take advantage of the opportunities provided by the COTTM 2016 to engage with key entities, experts and decision makers in the Chinese tourist sector.

Sharjah has actually emerged as a popular tourist destination for visitors from China as reflected in the latest available figures that reveal that the emirate brought in over 50,000 Chinese hotel visitors throughout 2015, a 45 per cent boost in the number of hotel guests last year.

His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, stated the Authority's involvement in global events and exhibitions each year has contributed to the fortifying of the emirate's position in the local and worldwide tourist map. HE Al Midfa explained that COTTM 2016 represents a perfect chance for SCTDA to exchange experiences and talk about chances for cooperation with experts and investors in the field of tourist. It is likewise an excellent platform to learn about the best global practices and the current advancements in the tourism market, he included.

The Chinese Tourism Forum held this month with Local DMC's has actually helped supply the lodging sector with enhanced business contacts and links as they get ready for COTTM
HE Al Midfa stated: "SCTDA's participation in COTTM over the past 2 years has actually been an excellent success. We are for that reason eager to take part in this year's event, which will be unique occasion to display our tourism products in an key market as China, and draw in more Chinese visitors to Sharjah.".

SCTDA delegation participating in the exhibition includes: Sharjah Airport Travel Agency (SATA), Sharjah Museum, Hotel Holiday International, Marbella Resort, Oceanic Hotel, Copthorne Hotel, Sheraton Resort, Radisson Blu Resort, Golden Tulip Apartment, Ramada, and Cozmo Travel.

COTTM is one of the most specialised tourist, travel and hospitality exhibitions which last year attracted more than 400 exhibitors from 65 countries, and more than 3,000 visitors, consisting of business people and financiers.