Seera Group, the region’s leading travel services company, has been appointed as Saudi Arabia’s first Official Ticket Reseller for Expo 2020 Dubai, a global mega event that will be held from October 2020 for a six-month period. With 192 countries expected to participate, and over 25 million visits Expo 2020 Dubai promises to be the World’s Greatest Show.
Seera will promote and sell Expo 2020 Dubai tickets and travel packages across all its platforms, including Elaa, the group’s specialised travel management business, as well as directly to end consumers through Almosafer, the group’s flagship omni-channel consumer travel brand.
Abdullah Bin Nasser Aldawood, Chief Executive Officer, Seera Group, said: “Our agreement with Expo 2020 Dubai to be the first Official Ticket Reseller for Saudi Arabia underlines our strong industry credentials. With our extensive reach and diverse travel businesses, we have proven competency to deliver exceptional value for the global event, especially in welcoming visitors from Saudi Arabia. The promotion of the event to a wide Saudi audience will be our focus this will strengthen the warm relations shared by the UAE and Saudi Arabia. Saudi pavilion at Expo 2020 Dubai will be also highlighted that will celebrate the transformational growth and the rich cultural legacy of the Kingdom led by Saudi Vision 2030.”
Expo 2020 Dubai will explore the theme, ‘Connecting Minds, Creating the Future,’ and brings together the best in innovation and inspiration from all over the world to the UAE, which is one of the most preferred outbound destinations for Saudi visitors. Saudi Arabia has recently unveiled the design of its pavilion for Expo 2020 Dubai – projected as a "window to the future" that symbolises the nation's heritage and vibrant modern economy. Visitors to Expo 2020 Dubai can explore interactive exhibitions, entertainment, engaging discussions and educational forums.
Sanjive Khosla, Chief Commercial Officer, Expo 2020 Dubai, said: “In less than a year, Dubai will host Expo 2020 – the World’s Greatest Show, bringing together 192 nations, the greatest innovations and most inspiring ideas of the modern world, in one place for 173 days only. More than sixty shows a day and 200 restaurants, the sheer scale of the happenings of offer will be incredible. We are delighted to be working with Seera Group for selling the tickets will be the once-in-a-lifetime experience, and can’t wait to welcome more than tens of thousands of visitors from Saudi Arabia.”
The second-largest tourism market for Dubai is Saudi Arabia and which had welcomed over 924,000 visitors from January to July this year, and also expecting to welcome a large number of visitors from the Kingdom for the Expo 2020.
Seera is embarking on an ambitious growth journey powered by a robust technology platform. As MENA’s largest homegrown travel company, Seera manages cutting-edge consumer online travel platforms on web, mobile web and app, as well as retail travel agencies across the Kingdom. Additionally, Seera is also the largest corporate and government travel services provider in Saudi Arabia.