Rivoli and Rado have launched a set of special limited edition exclusive watches with Rado brand ambassador and Indian film star Hrithik Roshan at The Dubai Mall to help celebrate the 20th Anniversary of the Dubai Shopping Festival.
Guest appearances by Hrithik at The Dubai Mall and at the Rivoli R Lounge in Dubai on 5th January were the highlight of a special exhibition by Rado that is being held in the Mall between 2nd and 12th January. The event was attended by H.E. Laila Mohammed Suhail, CEO of Dubai Festivals and Retail Establishmenmt (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of DSF.
The Indian superstar, making his first appearance in Dubai as a brand ambassador for Rado, also unwrapped with Rado CEO Matthias Breschan an exclusive twenty-piece edition of the Rado HyperChrome Diamonds collection in The Dubai Mall.
The other two exclusive models launched represent the Rado DiaMaster collection: the first is a special edition of the DiaMaster Skeleton, presented in Dubai in a strictly limited edition of twenty pieces; the second is the Rado DiaMaster “Clou de Paris”, available in Dubai in a limited edition of two hundred.
Hrithik Roshan greeted shoppers at the The Dubai Mall event and met VIP guests at an exclusive event at Rivoli’s R Lounge in Dubai. Here the renowned screen actor personally signed the Rado Limited Edition certificates for both the DiaMaster Skeleton and the HyperChrome Diamonds, and guests were offered a once-in-a-lifetime opportunity to have their photograph taken with the Bollywood mega-star.
The promotional activities have been organised by the Rado distributor in Dubai – the Rivoli Group – who were delighted to help host the Indian superstar and to make a positive contribution to promoting the Dubai Shopping Festival’s 20th edition.
The activation by Rivoli and Rado is one of a number of innovative promotions and activations being organised and managed by Dubai’s leading retail groups during the current DSF with its theme of a Journey of Celebrations that was launched on 1st January. The 32-day festival runs to the 1st February 2015.