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The retail network of the CITIZEN watches gets expanded in the UAE

The retail network of the CITIZEN watches gets expanded in the UAE

For enhancing the range of collections an outlet was established in Sahara Centre by the Japanese watch manufacturer • To create a strong brand presence there is a plan to establish more retail outlets

CITIZEN a top Japanese watch manufacturer has expanded its retail network by opening a new kiosk at Sharjah's Sahara Centre. The exquisite boutique offers an extensive variety of designs for women, amongst other cost-effective collections, including CITIZEN Eco-Drive, Promaster, Satellite Wave GPS and CITIZEN L.

The idea of opening a kiosk in the lively Sahara Centre, on the Dubai-Sharjah highway, is part of the brand's expanded visual presence in the retail setting. Its objective is to respond to contemporary customers ' changing preferences and shopping practices. CITIZEN also offers a state-of - the-art online shop, which refers to the total revenues in the GCC area, in relation to the traditional brick-and-mortar idea.

"This new market is part of our plans to provide additional contact areas to customers in the UAE where malls continue to flourish. CITIZEN's strengths as an established watchmaker combining innovative technology with craftsmanship and affordability are continually being identified as possibilities for transportation. Our collections are also very diverse and we can highlight this very efficiently through our physical presence in the retail setting. We are proud to be one of the few players in the ever changing retail landscape who work both online and offline”, commented Keiji Kato, general manager of CITIZEN Gulf.