Bayer, the German multinational pharmaceutical and life sciences company, has launched on April 6th a focused campaign (#MoveForwardwithBayer) in the Kingdom of Saudi Arabia, designed to drive the recruitment of Saudi nationals within its growing pharmaceutical business in the region.

The digitally-led campaign is designed to attract to pharamaceutical graduates, with a dedicated micro-site and animated characters, Mouna and Youssef, supporting in bringing it to life. By 2021, the company targets to recruit over 140 additional team members within its Pharmaceuticals division for prescription-based medicines and its over-the-counter Consumer Health division, especially recruiting for the roles of Product experts and Medical Sales Representatives.

The Move Forward with Bayer campaign is aligned with the wider initiatives of the Government of Saudi Arabia to nationalise its employees in key industries, driving the diversification beyond oil and the Saudization of both public and private sector workforce. The goals are also supportive of the countrys Vision 2030 national strategy as it targets to create a vibrant society, a thriving economy and an ambitious nation.

Hussein El Hakim, Managing Director Saudi Arabia at Bayer, stated that Since we first launched operations in Saudi Arabia, our objective has been not only to bring our philosophy and purpose of Science for a Better Life to the market, but to find out and nurture Saudi talent in our commitment to the localization of our business activities and the creation of rewarding employment opportunities for nationals. Our Move Forward with Bayer campaign underlines our support of the objectives of Saudi Vision 2030 and we look forward to a successful result via effective partnerships that will drive the up-skilling of Saudi talent.

He also mentioned: For many years, Bayer has been dedicated to attaining gender balance in its employees and this is very much the case in Saudi Arabia as we continue to enlarge our operations throughout our pharmaceuticals division. We look forward to building on our existing, diverse team with new talent and to promoting a culture of inclusion and diversity.

Reda Zaidan, Human Resources Business Partner Saudi Arabia at Bayer, stated that In line with our international practices, fostering employees individual skills in Saudi Arabia in terms of talents and strengths is key to Bayers future growth and success. Sustained success is only possible if we create working conditions that enable all employees to make use of their potential optimally and contribute to innovative solutions, making them to truly Move Forward with Bayer. We hope this campaign goes some way in attracting Saudi talent in the healthcare sector and supporting not just Bayers corporate vision of health for all, hunger for none, but the wider goals of the nation in terms of healthcare provision and Saudization targets, too.Were a pioneer in the fields of human, animal, and plant health. We invent the solutions that will create a sustainable future for our planet. A career with Bayer means you can put your passion into practice and make an impact.

Bayers objectives and principles are based on its corporate values, known by the acronym LIFE, which are valid across the globe. LIFE stands for Leadership, Integrity, Flexibility and Efficiency, values that encapsulate the core elements of its corporate culture, which blends a strong focus on performance and development with a high degree of social responsibility.