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Randy Krieger to head Ford’s Direct Markets across Middle East, Africa and Asia Pacific headed by Randy Krieger here after

Ford Motor Company has announced the appointment of Randy Krieger as President, Direct Markets, and a new position which will concentrate on Ford’s distributor / merchant markets.

In this new role, Krieger will drive a Distributor Centre of Excellence, which brings together more than 80 distributor markets crosswise over Middle East, North Africa, Sub-Saharan Africa and Asia Pacific Emerging Markets. Randy will report to Mark Ovenden who has taken on a new role as President, Ford International Markets Group, as previously declared.

Krieger joins the Dubai office from Shanghai where he was Executive Director, showcasing and deals, Ford Asia Pacific Operations (APO). Prior to his APO posting, Krieger was Ford ASEAN Marketing and Sales Director. He also served as President of Ford Japan and Ford Philippines, where he effectively restructured the business tasks to profits.

Krieger also played a central role in Ford’s strong presence in China during the beginning of Changan Ford operations. His accomplishment included forceful development of Changan Ford vendors from 26 to 150 and six-fold vehicle sales growth over a 30-month time frame.

“Randy brings an abundance of experience and insight, in monumentally diverse markets, to Ford’s Direct Markets activities,” Ovenden said. “With a new structure, we will be able to better meet the needs of our distributor partners and our shared business.”

Krieger joined Ford in 1986 and has held a scope of positions at Ford's North America and European activities in marketing, finance, and dealer tasks. He is a graduate of the University of Mississippi, USA, and has an MBA in finance from the University of Memphis, Tennessee. Randy will move to Dubai with his family this August.

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