Pulse iD and Loylogic Announce Strategic Partnership to Revolutionize Loyalty Engagement

Technology

Pulse iD and Loylogic Announce Strategic Partnership to Revolutionize Loyalty Engagement

In a significant move aimed at transforming loyalty programs for the digital-first consumer, Pulse ID and Loylogic have entered into a strategic partnership. Announced at Seamless Middle East 2025, the collaboration merges real-time personalization technology with global reward infrastructure to help banks, fintechs, and merchants deliver smarter, more relevant customer experiences.

This alliance brings together Pulse ID’s expertise in AI-powered, context-aware engagement—including card-linked offers, location-based triggers, and behavioral analytics—with Loylogic’s established presence in loyalty commerce, which includes merchant-funded rewards, global fulfillment, and access to over 10 million rewards worldwide.

“This partnership allows us to combine our engagement technology with a rich global reward inventory,” said Rashindu, Co-founder and Chief Product Officer of Pulse iD. “Together, we’re enabling loyalty programs to move from retrospective rewards to intelligent, real-time engagement that’s both personalized and instantly actionable.”

Loylogic, a leader in global rewards commerce with a reach of more than 50 million loyalty consumers, complements Pulse ID’s real-time technology with its robust Loyalty-as-a-Media™ platform. The partnership enables brands to increase customer touchpoints via loyalty shops, mobile apps, in-flight experiences, and more.

“With Pulse ID’s real-time capabilities and Loylogic’s reach, we’re creating a smarter way to engage,” added Gabi Kool, CEO of Loylogic. “Our strengths in sourcing, fulfillment, and merchant-funded content ensure offers are not just relevant, but scalable, measurable, and profitable for all parties.”

Key Benefits of the Combined Solution:

Real-time, AI-driven personalization and targeting
Card-linked offers integrated within daily customer journeys
Merchant-funded deals across local and global markets
Enhanced brand visibility across diverse loyalty channels

This next-generation solution positions loyalty as a real-time, data-driven engagement strategy rather than a traditional points-based mechanism. The integration is designed to unlock new revenue streams, enhance customer retention, and enable smarter, actionable loyalty moments.

The partnership underlines both companies’ commitment to reinventing loyalty in line with evolving consumer expectations and technological advancements.