Is it viable to capture the majesty and splendor of the Serengeti’s infinite plains and renowned natural world reserves in a single image? Through authentic photography, Canadian artist Nicolas Ruel does simply that, telling the story of his transformational Envoy by Four Seasons journey to Savannah’s sanctuary, Four Seasons Safari Lodge Serengeti. Using a special in-camera double-exposure method, the Montreal-based photographer merges different subjects to create unique perspectives. Watch it as Ruel uncovers the power of storytelling via his art, genuinely connecting to the people, experiences and natural wonders of the Serengeti.
“As the influencer marketing space evolves, Four Seasons continues to innovate how we authentically tell our stories, connecting with audiences in new methods and elevating compelling brand content,” says Peter Nowlan, Chief Marketing Officer, Four Seasons Hotels and Resorts. “While we still see value in typical influencer collaborations, we’re additionally embracing new formats and pursuing progressive mediums that are looking for to immerse our audience inside the world of Four Seasons. Stories like Nicolas’ embody the spirit of our Envoy program. His evocative, emotional and artful experience is our vision for Envoy realized on film.”
Ruel is the modern artist to collaborate with the world’s leading luxurious hospitality company as part of Envoy by Four Seasons, the brand’s unique, follower-blind method to influencer marketing. Since the program’s launch in 2018, individuals from numerous backgrounds and cultures, specializing in an array of art forms, have been invited to share their perspectives and stories. The result is authentic, unique content showcasing Four Seasons Envoy’s ardour for travel and craftsmanship. With over 1000 international participants to date, Four Seasons continues to motivate and inspire artists globally to apply. Read more about the program and submit an application.
Experiencing the Serengeti with Four Seasons
From its suite of unforgettable programming and offerings, Four Seasons Safari Lodge Serengeti curate an itinerary for Ruel, providing a hot air balloon voyage above the Tanzania bush; a full day safari under the guidance of a Four Seasons Maasai guide; a search for the elusive black rhino and other charming inhabitants of the Serengeti; an opportunity to experience local Maasai traditions and ceremonies; and excursions to the famed archaeological site of Olduvai Gorge, and to Gong Rock to see its famed rock paintings created by historical local tribes.
Those stimulated to experience the Serengeti first-hand can browse Four Seasons property experiences.
Ruel’s Envoy journey follows that of spoken word artist Marshall Davis Jones, who created a spoken word poem stimulated by a stay at Four Seasons Resort Hualalai in Hawaii, Missy Dunaway whose artwork and illustrations mirror upon travels in Hoi An, Vietnam with Four Seasons Resort The Nam Hai, and most recently, paper and light artists Hari & Deepti, who journeyed to Four Seasons Resort Costa Rica at Peninsula Papagayo, creating their masterwork in the following days.