PepsiCo, Saudi Snacks Foods Co. Limited (SSFL), the foods business unit of PepsiCo in the GCC and Middle East, and BinHendi Hospitality, one of the UAE’s original and most rapidly expanding high-end food and beverage companies, announced yesterday the expansion of their partnership whereby PepsiCo SSFL will be the premium salty snack supplier of BinHendi Hospitality outlets across the UAE.
The partnership went into effect in March 2014 across a range of BinHendi’s UAE locations, including Second Cup stores. This is an expansion to the current strong ties between both companies as PepsiCo beverage products are already supplied to Bin Hindi Hospitality outlets in the UAE, through PepsiCo’s bottling partners - Dubai Refreshments Company and Abu Dhabi Refreshments Company.
To commemorate the announcement, Nadim Nakfoor, General Manager for PepsiCo SSFL and Bassel Ammar, Vice President, Hospitality & Franchising at BinHendi, as well as other senior representatives from PepsiCo and BinHendi, held a ceremony launching the partnership.
“As our bottling partners have been the privileged beverage partners of BinHendi Hospitality outlets for the past 9 years, we are excited to expand our partnership in to the foods category,” said Nadim Nakfoor. “BinHendi will now be carrying a wide range of classic and “healthier for you” snack options, catering to a vast array of consumer tastes, reflective of the rich cultural demographic of the UAE.”
Commenting on the partnership, Bassel Ammar, Vice President, Hospitality & Franchising at BinHendi said: “BinHendi is currently operating 90 food and beverage stores within the GCC, and has aggressive plans of expansion to reach 200 stores over the next three years. We are proud of our affiliation with one of the world’s largest and most reputed brands.”
As part of BinHendi’s Hospitality portfolio, the company owns the Second Cup franchise, with 27 outlets in the UAE and eight in the GCC. BinHendi also owns and operates a number of other businesses across the GCC region, ranging from furniture, hospitality and high-end retail fashion industries.